

🎨 Elevate your look with color that cares and covers—because your hair deserves the best.
L'Oreal Paris Excellence Crème Permanent Hair Dye in 4RM Dark Mahogany Red offers 100% gray coverage with a unique Triple Care system enriched with Hyaluronic Acid. This permanent, non-drip crème formula nourishes and protects hair through a protective coloring cream, caring shampoo, and deep conditioner, ensuring vibrant, long-lasting color for up to 8 weeks. Suitable for all hair types, it is free from bleach, sulfates, and phthalates, making it a premium choice for professional-quality at-home hair color.







| ASIN | B00B1DR3TQ |
| Best Sellers Rank | #96 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 4RM Dark Mahogany Red |
| Container Type | Box |
| Customer Reviews | 4.6 out of 5 stars 60,036 Reviews |
| Full Cure Time | 8 Weeks |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Item Form | Lotion |
| Manufacturer | L'Oreal Paris |
| Material Features | Gluten Free |
| Material Type Free | Bleach Free, Phthalate Free, Sulfate Free |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Triple Care |
| UPC | 071249247372 |
| Unit Count | 1.0 Count |
H**M
Rich Medium Brown with Lasting Shine!
L'Oreal Paris Excellence Crème Permanent Hair Dye in 5 Medium Brown is my go-to for covering stubborn grays without the hassle—this Triple Care formula with Pro-Keratine Complex left my hair feeling soft and nourished after a month, not dry or brittle like some dyes, and the color is a warm, natural brown that fades beautifully without brassiness. The kit's easy to use with the pre-mixed colorant and developer, and it gave me 100% gray coverage that held up through a few washes, plus the conditioner left it salon-smooth. At ~$8-$10, it's a steal for the at-home pamper, though the ammonia scent lingers a bit during application. Pro tip: Do a strand test first if you're new to permanent dyes, and follow up with a deep conditioner for extra shine—loving the confidence boost from my even, vibrant locks!
A**Z
Excellent Gray Coverage and Long-Lasting Color
My mom has tried different hair dyes over the years, but this one from L’Oreal Paris Excellence Creme is her favorite. The shade 1 Black gives her rich, even color that looks natural and vibrant. Most importantly, it covers her grays completely and lasts for weeks without fading. She says it works better than the ones she’s picked up at Walmart before, and she really notices the difference in quality. The included conditioner leaves her hair soft and shiny, not dry like some other brands. Overall, this is a reliable, salon-quality dye that delivers exactly what it promises. My mom is very happy with it and gives it a full 5 stars.
K**N
Non-Drying and Beautiful Color!
Works well. Good color. Not drying. Hair feels soft after use.
T**H
Easy at-home: No salon required, and for my day-to-day schedule it worked well.
I recently tried L’Oréal Paris Excellence Crème and, honestly, I’m pretty pleased. First off — the color is exactly what I was hoping for: rich, even, and it actually covers my greys without leaving patches. I’m picking up a shade that blends perfectly with what I already have, and I can confidently say this time around I don’t look like I’m three weeks past root touch-up day. Surprisingly, despite it being a permanent box dye, my hair didn’t feel like it got “fried.” Usually after these kinds of all-in-one kits I feel like I just stripped my hair of moisture and texture, but this time I felt… normal. The strands still felt soft, manageable, no weird crunchy or straw-like finish. It didn’t feel like the hair dye torched my scalp or left me irritated — a big win in my book. Application went smoothly — the crème texture is pretty user friendly, it didn’t drip all over my shoulders or make a huge mess (always a big plus). After rinsing I used the conditioner/mask that came in the kit and that helped seal in the look and keep things soft for the next few days.
B**W
Good gray coverage. My favorite hair color.
This has always been my favorite and go-to brand of do it myself hair color. It’s easy to use, dependable, affordable and gives good gray coverage :) First picture is about 10 days after most recent coloring. 2nd pic is sometime prior to coloring (it had most likely been 6 mos since I had colored - just got busy Yikes lol). I currently use this particular color because it’s closest to my natural color (I think anyway lol), and right now I’m most interested in covering gray hair. In the past I have used some other shades within this same color level (6) from this brand. While at other times I varied in color levels. I once went darker (level 5) and other times lighter - even much much lighter (level 9 or 10 in my 30s) and spent many years using a level 8G (in my 40’s). I give this product 5 Stars and highly recommend it. Thanks for reading, I hope this review has been helpful. Have a Blessed Day.
A**L
perfect color
Used this for years....the go to for my perfect hair color. Leaves hair soft and in good condition.
C**Y
Amazing color********
If you like to have blond hair, this is a very good option. I just used this L'Oreal hair color & it is really Excellent. I have Never used a hair color this gentle without damage to my hair & covered all my white hair as well. I love this Brand & will be ordering again.The price is Amazing too. In CVS the same thing is $14 & here it is $5.99 I recommend this Brand in any other color as well. Also I see NO damage to my hair. 1st color that completely covered my white hair:)
Z**N
Best color brand for hair.
I am really happy with L’Oreal Paris Excellence Crème hair dye. The color covers gray hair completely and lasts a long time. After using it, my hair looks darker, healthier, and honestly makes me look younger. What I liked most is how clean the application is. The color does not spread or stain the skin, which makes the whole process much easier and less messy. The cream texture is smooth and easy to apply evenly. I also got it at the cheapest price I have ever seen, which made the purchase even better. For the quality and results, this is excellent value for money. I am very satisfied and will definitely order more in the future.
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2 weeks ago
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