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🩲 Elevate your essentials—comfort that means business.
Fruit of the Loom Men's Basic White Brief Multipack offers a premium 7-pack of 100% cotton briefs designed for the modern professional. Featuring tag-free labels, pinch-free leg openings, and a non-binding waistband, these briefs deliver all-day comfort and reliable support. Moisture-wicking fabric keeps you fresh, while the classic full coverage fit ensures confidence in every move. Trusted by millions and backed by a legacy of quality, this multipack is the smart choice for those who demand comfort without compromise.






| ASIN | B001JBNDLM |
| ASIN | B01M2Z9TW7 |
| Age Range Description | Adult |
| Apparel Fabric Stretch | Medium Stretch |
| Apparel Fabric Weight Class | Lightweight |
| Best Sellers Rank | #10,654 in Clothing, Shoes & Jewelry ( See Top 100 in Clothing, Shoes & Jewelry ) #15 in Men's Underwear Briefs |
| Bottom Style | Briefs |
| Brand Name | Fruit of the Loom |
| Color | White |
| Customer Reviews | 4.7 4.7 out of 5 stars (15,327) |
| Date First Available | January 15, 2020 |
| Department | mens |
| Fabric Type | 100% Cotton |
| Garment Size Country | United States |
| Global Trade Identification Number | 00885306107758 |
| Is Discontinued By Manufacturer | No |
| Item Type Name | Underwear |
| Item Weight | 0.65 Pounds |
| Item model number | SV9P760 |
| Manufacturer | Fruit of the Loom - Men's Underwear |
| Manufacturer | Fruit of the Loom Men's Underwear |
| Manufacturer Part Number | 7P7601R |
| Material Type | Cotton |
| Pattern | Checkered, Polka Dot, Striped |
| Product Care Instructions | Machine Wash |
| Product Dimensions | 13 x 8 x 1 inches; 1.32 Pounds |
| Rise Style | Mid |
| Size | Medium |
| Style Name | Basic White Brief Multipack |
| Style Number | 7P7601R |
| Subject Character | Western |
| UPC | 798762150056 744947775743 744947775224 762687975803 762687975957 728461884914 885306768911 076031150489 744947774920 741812675672 744947774463 744947774760 744947775071 744947776368 744947774326 744947776214 744947774616 885306107758 798762181517 762687975650 |
| Unit Count | 7 Count |
S**L
Hasn't caught up to Jockey but ever closer to a Photo Finish!
Ten years ago I would have ordered men's briefs with the briefest agenda: anything BUT Fruit of the Loom. Then in 2016, when Amazon's price for a 7-pack became too ludicrously low to ignore (close to a buck a brief), I ordered them with next to nothing to lose (financially speaking). Pleasant surprise. They felt good (firm but not tight) and they stayed good--not like the previous "disposables" that were loose and baggy after the first wash. This couldn't be the same company! It became apparent that Fruit of the Loom's fire-sale prices were not due to the company's need to unload an excess supply of cheap, poorly made underwear: it was an "enticement" to consumers like me, with pre-millennial memories, to give them a second-chance. I must say that it worked. Even with the mark-up in price (now between two and three bucks a pair), these are the best value I'm seeing in men's underwear, offering the best quality at the lowest price. I'm not saying they're the best (I'm writing this a stone's throw--or a 25-minute walk--from Jockey International's headquarters). But today's Fruit of the Loom is not the old company--and for one major reason. A couple of years into the present millenniam Fruit of the Loom was in bankruptcy when America's famous (as well as principled and admired) investor Warren Buffett came to the rescue, buying the entire company for just under a billion dollars. Buffett is a guy who sees value in brands, and Fruit of the Loom was a brand the investor/ philanthropist saw as essential to America's character. So it should be no small wonder that guys everywhere are once again entrusting their intimate selves to an old, newly reinvigorated, American brand.
A**S
Good underwear
Perfect fit for my husband.
T**T
Terry
Fruit of the Loom is all I wear. Great product for a good price.
L**L
An underwear brand staple where people buy it out of pure convenience.
I purchased this Fruit of the Loom Men's Basic White Brief to wear and it has been great after long years of ownership. Originally purchased in 2015, this brief has lasted practically 10 years and still going. While there were some rips and tears, and thinning from normal wear and tear (mind you 10 years of ownership), for the price you pay, it rivals to that of name brand ones that cost more and if not rip and tear a bit faster than this (based on cotton briefs). The Fruit of the Loom has been a staple brand for undershirts and underpants and I've used them for many years if I just want something plain. It is comfortable, convenient and it fits just right because of the elastic waist band. The fabric they use, I wouldn't say is thick, but what you would expect as an underwear that actually is made out of 100% cotton and not some polyester. Yes, Polyester feels more comfortable and soft, however, it does give static after every wash and drying cycle, and it is also flammable. I like that is also tag free so there won't be any irritation in the back and I can ear it at ease.
T**T
Highly recommended
Excellent quality and fit
A**B
Buy it you’ll like it.
A great product which wears well. And cheaper than Walmart. A great value through Amazon.
B**D
Mama C
Great. Product and true to size.
I**E
Just make sure they're the right size
They're comfortable and they're soft
E**M
DE BUENA CALIDAD Y JUSTO LA MEDIDA CORRECTA.
C**Y
Love these underwear, first discovered about 10 years ago in the USA,For a basic underwear great value for money ,they fit perfectly, no excess material showing above your jeans, no scratchy tag, keep shape after washing, so glad they are available here on amazon for this price, ebay much more expensive. Quality wise they give M&S a run for their money and last much longer. I tend to replace all my underwear every 9-12 months but still plenty of life left in these after that period.
R**L
I love the feel, very nice & comfortable. If youre on the heavier side, then these are for you, very nice material
D**S
I've never ordered underwear online before. So, I was apprehensive as to the quality and the fit. From the time I ordered the product to the time it arrived was approximately 3-4 days. Packaging was ideal.......the items were delivered in a box, tightly sealed in heavy plastic. Absolutely perfect, no complaints whatsoever. The underwear came from El Salvador. It fit great, and washes great, too. Shrunk a little, as expected. But it fits perfectly. No complaints from me.....and I'm 100% satisfied with my purchase. When it's time to replenish.....I'll order from you again. And I'll definitely recommend you to family, friends, and co-workers. Good job, and thank you! 👍
A**A
Excelente calidad de producto
Trustpilot
1 month ago
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