---
product_id: 12100804
title: "Superior Preference Fade-Defying + Shine Permanent Hair Color, 2BL Black Sapphire, Pack of 1, Hair Dye"
brand: "l'oreal paris"
price: "₨13186"
currency: LKR
in_stock: true
reviews_count: 8
category: "L'oreal Paris"
url: https://www.desertcart.lk/products/12100804-superior-preference-fade-defying-shine-permanent-hair-color-2bl-black
store_origin: LK
region: Sri Lanka
---

# fade-defying shine system 50+ luminous shades gel formula for smooth application Superior Preference Fade-Defying + Shine Permanent Hair Color, 2BL Black Sapphire, Pack of 1, Hair Dye

**Brand:** l'oreal paris
**Price:** ₨13186
**Availability:** ✅ In Stock

## Summary

> ✨ Own your shade, own the spotlight! 🎨

## Quick Answers

- **What is this?** Superior Preference Fade-Defying + Shine Permanent Hair Color, 2BL Black Sapphire, Pack of 1, Hair Dye by l'oreal paris
- **How much does it cost?** ₨13186 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.lk](https://www.desertcart.lk/products/12100804-superior-preference-fade-defying-shine-permanent-hair-color-2bl-black)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Trusted Since 1973:** Gold standard permanent hair color trusted by professionals and trendsetters alike.
- • **Effortless Gel Formula:** Smooth, translucent gel ensures even coverage and easy application.
- • **Signature Shine & Silk:** Care Supreme Conditioner with Shine Serum locks in brilliance and softness.
- • **Customizable Shade Range:** Choose from over 50 shades to express your unique style and personality.
- • **Vibrant, Long-Lasting Color:** Experience rich, fade-defying hues that stay true wash after wash.

## Overview

L'Oreal Superior Preference Fade-Defying + Shine Permanent Hair Color in 2BL Black Sapphire delivers a rich, multi-dimensional black with subtle blue undertones. Featuring a unique gel formula paired with Care Supreme Conditioner and Shine Serum, it ensures vibrant, long-lasting color with exceptional shine and softness. With over 50 shades available, this trusted 1973 classic offers professional-grade, fade-resistant results for normal hair types.

## Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Review: Does not disappoint! - I purchased this online, I am a hair color junkie and I thought it was interesting that Loreal had a black blue hair dye! My starting color was a level 8/9 brassy mustard blonde. I wanted to see how well this would turn out on my overbleached overprocessed hair without a color filler. Guess what? After 20 minutes, my hair went from dirty mustard blonde to a sleek elegant black with blue undertones! In certain lighting and natural sunlight, you can see a rich deep navy blue in the base of the color. Its a nice balance for anyone who wants a natural and unnatural hue all at once!
Review: Good hair dye (read review ) - Overall I really like this product. As for giving me the color that's on the box, I'd give it 5 stars it was a very nice dark brown that was able to cover my reddish/orange left in my hair from a previous dye I had awhile ago and I only had to use one box, although I did order two and I'd recommend getting two if you have really long or thick hair, my hair is pretty long but it's on the thinner side. However the smell is pretty strong , it has a chemical smell with a hint of fragrance at first it bothered me I'd have to keep walking away from where I was dying my hair so I could get some fresh air but after a little while it didn't bother me anymore. Also the dye itself isn't very thick it's a little runny so be careful because I got alot on the floor, I'd also be careful with it getting all over your skin because it does stain the skin pretty good some hair dye I can just wipe right off afterwards but this one didn't come off so easily. So with all that being said I do like the dye and my hair came out smooth and shiny and I would definitely order again.

## Features

- Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
- Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
- L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #28,545 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #267 in Hair Color |
| Brand | L'Oreal Paris |
| Color | 2BL Black Sapphire |
| Customer Reviews | 4.4 out of 5 stars 7,202 Reviews |
| Hair Type | Normal |
| Item Form | Gel |
| Package Information | Box |
| Product Benefits | Conditioning, Hair Coloring |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 2BL Black Sapphire
- **Item Form:** Gel
- **Package Information:** Box
- **Product Benefits:** Conditioning, Hair Coloring

## Images

![Superior Preference Fade-Defying + Shine Permanent Hair Color, 2BL Black Sapphire, Pack of 1, Hair Dye - Image 1](https://m.media-amazon.com/images/I/81pGRrVxBeL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Does not disappoint!
*by B***E on May 19, 2025*

I purchased this online, I am a hair color junkie and I thought it was interesting that Loreal had a black blue hair dye! My starting color was a level 8/9 brassy mustard blonde. I wanted to see how well this would turn out on my overbleached overprocessed hair without a color filler. Guess what? After 20 minutes, my hair went from dirty mustard blonde to a sleek elegant black with blue undertones! In certain lighting and natural sunlight, you can see a rich deep navy blue in the base of the color. Its a nice balance for anyone who wants a natural and unnatural hue all at once!

### ⭐⭐⭐⭐⭐ Good hair dye (read review )
*by E***E on August 5, 2020*

Overall I really like this product. As for giving me the color that's on the box, I'd give it 5 stars it was a very nice dark brown that was able to cover my reddish/orange left in my hair from a previous dye I had awhile ago and I only had to use one box, although I did order two and I'd recommend getting two if you have really long or thick hair, my hair is pretty long but it's on the thinner side. However the smell is pretty strong , it has a chemical smell with a hint of fragrance at first it bothered me I'd have to keep walking away from where I was dying my hair so I could get some fresh air but after a little while it didn't bother me anymore. Also the dye itself isn't very thick it's a little runny so be careful because I got alot on the floor, I'd also be careful with it getting all over your skin because it does stain the skin pretty good some hair dye I can just wipe right off afterwards but this one didn't come off so easily. So with all that being said I do like the dye and my hair came out smooth and shiny and I would definitely order again.

### ⭐⭐⭐⭐⭐ Similar to being a Strawberry Blonde.
*by C***T on October 24, 2025*

Love this color. Always easy to apply myself.

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**Shop now:** [https://www.desertcart.lk/products/12100804-superior-preference-fade-defying-shine-permanent-hair-color-2bl-black](https://www.desertcart.lk/products/12100804-superior-preference-fade-defying-shine-permanent-hair-color-2bl-black)

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*Product available on Desertcart Sri Lanka*
*Store origin: LK*
*Last updated: 2026-01-23*