Natural Instincts Demi-Permanent Hair Dye, 7A Dark Cool Blonde Hair Color, Pack of 1

so perfect for my hair color. And the product is so gentle on my hair. Used Sallys products for years. But I love this. Easy and great color.

I know this product is not recommended for gray hair, but I like the fact that it will wash out gradually and I can recolor when I want, rather than seeing gray roots and having the difficulty of coloring my roots at home by myself. My hair is almost completely gray on the top, but underneath is mostly my natural light brown. I got the light blonde color because I was afraid of going too dark but will probably try the medium blonde next time. I only shampoo my hair twice a week so hopefully this will last more than 2 months. My hair came out very soft and manageable. Update: I would say this product lasted about 3 months, or 25 shampoos in my case. Of course, it’s difficult to say exactly how many shampoos since it gradually washes out. I still have some pieces of hair that held the color. Next time I color I will buy 2 boxes ( I have hair an inch or 2 past my shoulders ) and section my hair well. I had used one box and sort of dumped it on my head massaged it like a shampoo.

My hair had been damaged by using a strong permanent hair dye that contained a bleaching agent. I also sit out in the sun a lot so that didn't help my hair any. I decided to try this demi-permanent hair dye in the medium blonde shade. This is truly my natural hair color. Since I needed all-over coverage due to too much lightening, I followed the directions for all-over coverage, not just the roots. First, it was very easy to mix. Just gave the bottle (with the dye mixed in) a good shake. Used the enclosed gloves. Then I applied it. It was a bit gloppy so wear an old towel around your shoulders and make sure you wipe up any spills. I had to use my own hair covering (a disposable food bowl cover does the trick!) I did not shampoo as it said to do afterwards. I just used the conditioner it comes with. Now for the result: slightly darker than I expected. More like a dark blonde. After a week though, it lightened to more of a honey blonde with some highlights. After two weeks it was more like the color I wanted. Now it is almost five weeks and I am due to using this dye once again, as it faded considerably. Note that I do shampoo and condition my hair every day. I bought this demi-permanent in medium blonde again as it did make my hair look healthier and didn't damage it at all. At this time, I don't want to go a shade lighter than this.

...you can leave this on longer so it will cover gray better. This is less damaging than permanent color. I use the dark ash blond for my light brown and blond and grey hair. I like the gentler smell of this color. I am sensitive to scents and this is very tolerable. It will appear a bit dark at first, but to get better coverage I have to leave on for 45 minutes. If you don't want that, go with permanent color like perfect 10. Their dark blond is warmer, but I like that formula and can tolerate the scent. I recommend natural instincts if you have never colored your hair before. Go a shade lighter or a shade very close to your hair color and follow the directions. If this works for you, great. But to cover my very white gray I have to leave it on longer. The color is very good for me. Do not be afraid to try it. Don't go too dark, err on the side of being too light, you can go darker next time if you wish. The color is very natural and so pretty. Limit the use of heat tools for longer lasting color. Shampoo less often if you can. Otherwise plan to use often to cover those roots. You do not want yellow or orange roots. A color is too warm if this happens. And we all know what white roots look like! With a hair color like this, you can get that youthful hair color back. I only use only at front hairline and the crown of my head to blend in with previously colored hair. I use a wide-toothed comb to ensure color is getting down to the root. Use as much as you and, don't skimp where you are applying it to saturate each strand. I also make sure my hair is free of hairspray, mousse, gel, etc. for best results. You don't have to, but it is best. Please do not stop making this. I also have sensitive skin and make sure to rinse it well. Do not color when you are in a hurry. I also use a microfiber towel on my hair. Save your best white towels for your body or your guests. I cannot emphasize how easy it is to use this color. When you color your hair regularly, you will get very good at it. Wipe up spilled hair color immediately. Don't get it on clothing, walls, bath rugs, etc. I sit in bathroom and play games on my phone to pass the time. I have no stress about it, it is just part of my routine. Good luck.

I am 51 and I have strands of gray in my hair. I really don’t want to have to do a full permanent dye job because I think it will affect the texture of my healthy hair. So I’ve been experimenting with different options. I have spent $300-400 a pop to get a haircut and color at a professional place more than once. And I really don’t think it looks that great and it’s very expensive. So I started experimenting at home and I love this stuff. It’s amazing. It won’t cover your gray completely, but it will revive your hair significantly. So this is what I’ve been doing. My natural color is light brown. I take a dollar store permanent brown dye and I just take a little teeny bit in my finger and I actually paint the individual hairs that are gray that I hate. (The ones I really don’t want to show.) Then a few few days later, I apply one of these demi-permanent dyes all over my head. Keep in mind these dyes will not lift color. So it’s going to go on top of whatever color you are. I buy the blonde shades because if I get a brown shade and put it on my light brown hair, it actually makes my hair too dark. So I have tried medium blonde, and medium golden blond. The pictures here show medium golden blonde over light brown hair. The medium blonde itself made my hair a little more brown, but still light brown. If you are starting with blonde hair, you’re going to get a very different color. The dye washes out over the course of about a month and a half. I use hot water and shampoo my hair almost every day and it lasted a month and a half with me doing that. If you don’t want to damage your hair, but you need to refresh your color every six weeks and cover some gray, this is definitely the way to go.

Omg! I used to use this all the time . I have no idea what the formula is now but it turned my hair an orangey blonde. My hair was light blonde with a little gray so I thought I would start using this again since I’m letting my hair grow out and it would be more gentle. I knew how to fix my hair back to the regular color thank goodness. I normally use Revlon colorsilk in ultra light sun blonde 03, if this happens to anyone hopefully you can fix it by using the Revlon. Revlon also changes their formula but I have never had it mess up my hair. No more Clairol ever for me.

So far I like it and it seems to match my natural dark blonde hair color nicely. I can’t imagine it will get much lighter in the next month due to washing hair which would be expected. Just hoping the tone stays the way it is now and doesn’t get too brassy. I added before and after of wet and dry hair as reference. I only colored the blonde parts of hair and left roots untouched. Update: A month after using this hair color I felt that it returned back to the original color too quickly. Fourth picture of my review shows that. I only washed hair twice a week so with that I would say it doesn’t hold as well as it should.

I never wanted the orangey/copper colored hair. I have different levels of color, and the last 6 inches were bleached. I did a color remover, twice, before using this product. The color is very interesting. I am happy it did not go darker (glad I did a pre-color remover) It came out slightly redder then I expected, but it's not bad. I haven't done a wash yet, but I expect it to fade. My only issue was that my graying roots did not seem to get any color. But I plan on doing a root touch up next week. I think my crown didn't get the proper amount of time. Glad this order was 3 boxes! Smelled nice, no ammonia. I mixed in a bowl. You can also use a scale to measure 1:1 if you only need a small amount. As long as you don't mix it, the rest can be saved. I will be washing for first time in a day or two, so hopefully it wont fade right away. Supposed to last through 28 washes, but I will drop a star if it fades sooner.