WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Ash Blonde

True to color! Ash is ash

Go to product I love the results

So I do bleach, my hair as you can see in my photos my roots are very yellow, and the rest of my hair is just ombré down of like 8 different shades of blonde. Now I decided to switch to this product instead of toner because toner fades with heat and water and I feel like it’s always impossible, trying to get my ends to match my roots. I am not hair professional. But this product I put on dry hair all over my head left it on for about 40 minutes and my entire head is the same color blonde and is significantly less dry and coarse than if I were to use toner. I went out on a whim and tried this product and I will forever be using it. I think it leaves my hair, the perfect shade of “old money blonde” and I don’t have to worry about mixing toners to avoid brassy roots.I did go ahead and add some photos in natural light and what it looks like after it’s grown out and as you can see, my hair is still the same blonde which you would never see after a bleaching tone and eight weeks of grow out in my opinion. Also the last photo with my Starbucks mustache you can see where I decided to do a root smudge with this product instead of a bleach and it doesn’t look too bad, but it’s clearly not as blonde as I would like so I won’t be doing that again, but I figured I would add that for reference for any other Blondies out there.

I recently bleached my hair which resulted in an orange, white brassy color EWWW! Prior to bleaching, my hair was a mousy light brown with Grey's around my temples, along with the remnants of red on my ends that I have been trying to remove for months! (will NEVER go red again btw! lol) I used 10A as directed, except I only processed for 20 mins rather than 30 & then washed with purple shampoo & purple conditioner. I am beyond thrilled that the results were just as I wanted them to be. My hair is no longer brassy, the Grey blends nicely & the lingering red is GONE! I'm finally a more uniform and more natural looking blond. YAY! Left is after bleaching & right is after using 10A!

Color was darker then expected but my hair was bleached to death and it absorbed all the color my hair was porous Will buy again

Muy bueno

Easy to mix with developer and color turned out good. I think depending on what level you are the color will turn out different for everyone, but I’m and happy with my results. My hair still felt healthy afterwards and not dry at all.

So I took a risk... I had chat gpt give me a suggestion on how to fix the reddish and blonde tones in my hair. I have natural 7n/6n ashy mousy hair. And I have been struggling for years to get the last bit of old damage out of my hair. But I had home when I saw a few other ladies had used the double ash to get their ends to look like their roots in a similar color. (GPT suggested I use it for my hair goals) And it freakin worked. It will take a few washes to get the "black/green" look out but after that's done its great.