The Fashion Switch: The New Rules of the Fashion Business Paperback – October 4, 2017

A must read for independent designers. Easy to read and understandable. Every chapter takes you step by step from the basics to the financial aspects, with clear examples, touching on every subject a fashion brand needs to consider with the “Align scheme”. This book is a helpful tool to revise/diagnose your business and identify what's missing in a very fast way.

This book provides a succinct model on how to do a plan for your fashion business.The author talks from experience. An industry veteran, with triumphs and losses, she brings an excellent perspective on how to achieve success in the fashion industry.The book is easy to read, enjoyable and full of opinions from industry leaders.

This was a great read for anyone who runs or aspires to run a fashion biz. My business is based on printed on demand fashion, but this book's concepts still apply to that business model because it's all about making your fashion brand run faster in today's demanding digital world.

A smart and essential blueprint to help build a successful and sustainable fashion business.

Brilliant is an understatement. This book dissects the necessary steps every 21st century fashion designer, entrepreneur or fashion professional that is looking to build a sustainable fashion business must have. In just her first attempt, Joanne has tackled the most challenging and daunting tasks by creating a guidebook that forces brands to have the necessary dialogue around the intersection of business, design and technology. She convincingly illustrates through industry case studies and personal experiences the mistakes all brands make by not adapting swiftly to the digital world - regardless of company size and how all aspects of the fashion business is impacted by it. She has passionately written an analytical yet practical literary exchange between the tangible products designers make and the delicate relationship it balances through the customer experiences albeit brick and mortar and e-commerce. Kudos to Joanne for confronting the elephant in the room - now professional insiders need to buy this book and start putting it to good use. I, like many others will be eagerly anticipating the sequel!

Joanne Jong delivers the fashion industry’s new essential textbook on strategizing and building fashion brands. The Fashion Switch addresses the integrity and validation on the development of fashion brands in context with the current global economic changes and with consumer’s taste and choices in an e-commerce age. It’s a must-read for those who are looking to successfully adapt to the changing retail landscape.

This year I created my own fashion brand and lately I have felt overwhelmed and needing a change. I new I could be doing things better and this book confirmed everything I was thinking.The book was easy to read and well written. It got straight to the point and I love that it included direct quotes and case studies. It definitely helped me come up with a clear vision of what I need to do with my brand.I would completely recommended it to anybody looking to start a fashion brand or, like me, already have one but aren't getting the results they hoped for.I can't wait for more books from this author!

The Fashion Switch is a must read for anyone who is thinking of starting in fashion but should also be a go-to manual for even established businesses who should all be nodding in agreement at this up to date approach on how to get the most out of your business in today's changing fashion landscape. Joanne has managed to distill and organise the most important elements of what it is to achieve success and present that in such a way that businesses both large and small can implement this approach. Anyone who works in the industry will both wish they wrote it and that everyone they work with, has read it.

Easy and instructional reading to anyone starting out or with many years in the fashion business. I met the author at a trade show earlier this year and we spoke about the colour of coat hangers. Simple advice on something that was staring me in the face.

Al igual que los otros dos libros que he adquirido sobre este tema, me han parecido geniales, este no se queda para nada atrás ... muy bien redactado, ameno y fácil de leer a pesar de estar en inglés. Me encanta!!!

The book is informative and is helping me to refine what I need to know in regards to business and what is just jargon.