L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4AR Dark Chocolate Brown, 1 Kit (Packaging May Vary)

I cannot say enough good things about this creme hair dye. Firstly, yes, it's darker than the box shows. But that was why I bought it. I wanted a warm, darker, rich brunette tone to overlay the current too-red hue I've got. I normally use John Frieda foam in a variety of the darker brown, redder shades and they've just really been talking flat and not covering evenly lately. They also haven't been giving me the gray coverage it used to. So, I decided to give this a try and it's now my go-to. I love that it comes with an aftercare shampoo so you don't have a bunch of residue. I love, love, LOVE the conditioner. My hair was silky and full of vitality immediately after coloring. Once it air dried and I could see the color... It's absolutely gorgeous. Rich, even, vibrant tones of deep chocolate brown without being too brassy, ashy, or red. Perfection. And the gray coverage? What grays, again?

Love this color, will buy again! Price is good too. Easy to apply and no more gray.

This was very nice and easy to use. It covered the gray beautifully and was a beautiful color. I will use it again.

This color (4A) of hair dye turned out much darker than indicated on the packaging. Be aware of this color . The kit includes shampoo and conditioner, which makes hair care easier immediately after dyeing.

I have used this color for 40 years. It looks awesome. People always compliment me on my hair and it never irritates my scalp like other brands. This stuff is great.

I am really happy with L’Oreal Paris Excellence Crème hair dye. The color covers gray hair completely and lasts a long time. After using it, my hair looks darker, healthier, and honestly makes me look younger. What I liked most is how clean the application is. The color does not spread or stain the skin, which makes the whole process much easier and less messy. The cream texture is smooth and easy to apply evenly. I also got it at the cheapest price I have ever seen, which made the purchase even better. For the quality and results, this is excellent value for money. I am very satisfied and will definitely order more in the future.

Lasts long enough, easy to apply. The color is harder to find in person, I got the same great product in the right color! And it was a few bucks cheaper than in store!!covers grays well

This is an easy to use color system that delivers consistent color every time! The addition of a shampoo and conditioner for use after color makes your hair even more silky feeling. I have NOT experienced any over drying of my hair. I am naturally a medium brown and this product gets me to light blond in one application. I do use purple shampoo every other week after coloring to keep the brassiness down. In comparison to salon color I would say this is of equal value, especially if you have someone who can help you apply it evenly over your hair.