Mission'sTM EnduracoolTM is made from a proprietary performance fabric that instantly cools when wet with water or sweat, wrung out and snapped in the air to activate the sustained cooling properties. Use during or after competition to provide sustained cooling on your neck, head or other hot zones. When not activated for cooling, the lightweight towel wipes away water and sweat, providing a great way to keep dry during an intense workout. How It Works • Performance fabric absorbs and retains sweat and water • Circulates the molecules while regulating the rate of evaporation • Ensures an instant cooling effect against the skin for hours, without feeling wet • "Its one of the best things ever invented for athletes" NBA Player and MISSION Co-Founder, Dwight Howard • "Usually when we get a break between matches, we only have standard towels to use, and they don't do anything other than dry up sweat, and sometimes they get hot. This is so much better. Its new technology, and it really helps athletes stay cool when they need to refresh before going back out." Professional Tennis Player and MISSION Co-Founder, Serena Williams About Mission AthletecareTM MISSION is the first and only line of Athlete-Engineered products designed to enhance performance in training and competition. Launched in 2009, MISSION Athletecare has quickly become a driving force of innovation in the sports industry uniquely focused on products that help athletes prepare, perform, and rehab from competition. MISSION was co-founded by a premier group of world-class athletes including 13-time Grand Slam Tennis Champion Serena Williams, 7-time MLB All-Star David Wright, and NBA Champion Dwyane Wade among others. All of these althetes wanted to be part of the solution to the void of AthletecareTM products available to athletes in the marketplace.
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