Go for No! Yes is the Destination, No is How You Get There

Love the story of this book. anybody that is in sales or has a demanding job and wants to conquer their dreams must get this book. highly recommended

From an early age, we are taught that success is the opposite of failure. We are generally taught if what we are doing is not working, to go in the opposite direction.Go For No! teaches a different approach. The authors, Fenton and Waltz, teach that success and failure are along the same path - that success actually comes after a certain amount of failure.The book is very short and takes a very interesting approach to teaching the lessons underlying the philosophy of Go For No! The unique approach to teaching the lessons involves two different futures lives of the main character. One future life is highly successful, the other life is an also ran, the run of the mill life.The book is extremely short and very easy to read. You can get through this book in a little over an hour. The story plot and lessons are primarily geared toward selling. However it is very simple to take a higher level view of the principles and apply them to any profession or to life in general.The major take away from the book is that success and failure are on the same continuum. That if you are seeking success, you must first travel through failure. If you want success faster, then you must learn to embrace failure and fail faster.The story line is very interesting. An underlying message that is implied is the impact that time has on our lives. One small lesson, learned and implemented may not produce dramatic results immediately. But over a ten year period, implementing these small changes can and will have a dramatic impact on the quality of life.The lessons here are very simple and straightforward. But as the authors point out, learning the lessons will not improve your life. You must implement the lessons they are teaching.The beauty of this book is the lessons are simple and easy to understand. Like all powerful lessons, the implementation is where the value lies. It will cause you to re-think a number of your commonly held beliefs.Great reading. Short and simple lessons.

If you knew there was a single book that had the potential to forever change your thinking about success and failure and propel you to CERTAIN success would you want to know more about it?If you knew there was a single book that had the potential to forever change your thinking about success and failure and propel you to CERTAIN success would you want to read it? Where to get it? How much it costs? Listen UP. Business owner or not-- here is GOOD stuff coming to you. I recently read a book by Richard Fenton and Andrea Waltz. It is listed on Amazon.com and has 197 reviews, which in and of itself is incredible. Almost 200 reviews. A whopping 168 of those are five stars. Another 22 are four stars. So, 190 out of 197 reviews are above 4 stars. What's the book? "Go For No." How you have been taught to think about success and more importantly "failure" has probably been backward. Warning--the book is great BUT the concept is addicting. If you are a high functioning performer you need only read the book. But then if you are a 'performer' you will probably WANT more. If you, like me, have had "issues" getting out your front door you NEED this. There is plenty more training on their website which is phenomenal. For the timid among you-- here is my testimonial. I completed the bulk of the training yesterday-- in a single day!! This morning I put it into practice "collecting" no after no, maintaining a perfectly calm attitude. In the end I didn't get what I was 'wanting' I got something far more valuable. Through the training I had BECOME someone different, able to 'collect' no's calmly, indifferently and most importantly ENJOYING the process. I will continue to reprogram my mind to incorporate this into my everyday experience. Yes, there is a product for that too.Oh, but I am NOT in sales!! Yes, you are. If you have ever tried to influence another person--to buy a product, see a movie, go to your favorite restaurant, see your point of view or encouraged a child to eat peas-- YOU are in sales.Oh, you are BRAINWASHED!! I agree and admit my brain needed washing.I have no affiliate connection and will not profit in any way from the sale of this book. I WILL sleep better knowing I tried to influence you in a right direction.

I have a personal saying in my business - "Are you blowing me off, or are you just being 'California nice'?" If someone is always 'thinking about it' or 'will get back to you' or 'will meet with you soon' - chances are that they aren't buying what you're selling. They just don't like hearing 'no' themselves, so they are uncomfortable telling you 'no'. They hide behind these blow-offs until you politely give up. Apply the lessons in this short book and stop wasting time, cut to the chase, and close more business.This is a great and simple book - change the way you look at 'no' then you can change your sales methodology and become a 'bulldog' salesperson. So many sales people dance around a closing question to avoid the possibility of 'no' - in this book, the authors suggest that you take on closing by putting the close on the table and either getting your 'yes' (commitment) or getting 'no' after 'no' until you solve the objections or kill the deal. What a time saver!Don't be timid or 'California nice'. Now push the 'buy' button and read the book.

I read this book many years ago. It was just as motivating today as it was then. A great way to refocus.

All in the attitude😁

Más que libro de técnicas es una historia muy entretenida y vislumbrante

This book is about a photocopier salesman. He faces a lot of "no" to get finally a numerous of "yes". While selling a product, you should target a large potential buyers in order to increase your chance to get them. Don't worry to get a lot of "no" at the beginning of your selling process. It's normal. Keep going to advertise your product at a large scale. Things will be ok afterwards.

Another reviewer mentioned that the book didn't make sense until half way through, and he was right.The first few chapters makes you think you wasted your money and that reading the book is a colossal waste of time. But then it starts to make sense.I guess for a non-fiction book there are a couple of ways to convey the message or purpose of the book, some like to tell their own story and how they learned the lesson, others use pure science, while some authors like to tell a fictional story about how a character arrived at a conclusion.This is the latter, where the character goes on a journey of learning and epiphany you might say.Whether you like the story or not, the message sure is powerful. And to be fair, the story is well written too.It's a very short book, think I powered through it in an hour. And usually it annoys me when authors charge the same price as a much longer book, but the truth is, the message was so valuable to me I think they should charge more.Go for no is a bit like using reverse psychology, where instead of having a target to make 10 sales a week, you have a target to get 20 rejections a week. Because statistically, for every sale you make, you will get x number of rejections, therefore to make more sales inversely you should aim for more rejections.Obviously this applies to more than just sales. You can apply this in many areas of your life. If you ask your boss 10 times for a pay rise, and he says no 9 times, chances are that the 10th time he'll say yes, so your goal is to get the 9 rejections out of the way.It also makes you immune to rejection, and it allows you to set higher goals and to not stop asking simply because someone has said no.As the story in the book goes, a toddler or small child will keep badgering their parents for a toy or candy, again and again, no matter how many times they hear no, until eventually the parent relents and gives them something.So yeah, very good book. Powerful message.And something I plan on applying in many areas of my life, and I'm not even in sales!Remember, no simply means "not yet" or "not now".

Interesting and enjoyable