No Experience Necessary: Social Media For The Boomers, Gen X-ers & The Over 50 Entrepreneur Paperback – April 27, 2017

This book is the perfect guide for anyone who is looking to get started or improve their current social media strategy!Lorri and Rob speak to the benefits of using social media to build your personal brand, grow your digital footprint and establish your value in your chosen platform.I highly recommend this book to anyone who is interested in jumpstarting their social plan and wants actionable strategies and tactics that work!

Great introduction to the world of social media for the beginner. Lorri and Rob do an excellent job of simplifying the mysteries of social media, and the benefits of diving in. The calm and comforting tone of this book should encourage newbies of any age group to embrace the brave new digital world of social.

This book was like being a dandelion in the dark experiencing sunshine. Each chapter like another ray of sunshine showing where businesses and life will blossom and grow through the easy use of these social media tips and explanation. Recommended for any age!

Lorri Ratzlaff is a genuinely compelling personality that is incredibly passionate about helping people launch to massive success with social media. I am so impressed with the quality and relevancy of her and Rob's work!

As a boomer myself I was thrilled to find a social media book that spoke directly to my generation. Rob did a great job in explaining and making social understandable to my generation.

Great, easy to read primer on the world of social media. I enjoyed the section on Twitter and hash tags.

Connected some dots for me...gave an easy to read and understand primer

This is simply and simple book about reality of being on Social Media. Even if I already kind of knew this stuff, Rob and Lorri write it so simply and beautifully. Don't be scared. Be real. And DON'T ever feel too old. Social media success is for everyone. Young and old. Thank you both for this great book!!

I'm a 57-year-old boomer and this book helped to answer many questions for me. For years, I totally resisted using Social Media and related solutions as I felt that I didn't want to "share" me with strangers as there are a lot of weirdos, trolls and naysayers out there. Well, after being downsized from my Corporate IT Leadership job at 50, I was in a hole that I didn't know how to get out of. I wanted to explore many things to become an entrepreneur but to-date, I had a strong resistance to Social Media as an outlet for connection. Rob and Lorri do a great job of waking us up to the fact that we all have great stories to tell and that shying away from Social Media, and not embracing the future means we will miss out on so much in sharing our wisdom, connecting with others, telling our story, and building the know, like and trust authority that is crucial for entrepreneurial success. I'm now a YouTuber teaching boomers and others how to succeed with video for their life and business endeavours. Social Media is now a core component in my strategy.