Advertising Photography: A Straightforward Guide to a Complex Industry 1st Edition

The package arrived in great condition, on time and in great condition for being used, good seller, great for young photographers to learn the business side of commercial photography!!!!!!

I teach Advertising Photography at the college level and this is the required text. Not only is it written in a very light and friendly language that the students welcome, but it contains a huge amount of great industry practices in addition to craft: from what to keep an eye on when shooting commercial to how to handle yourself with the clients, etc. It has more valuable info than what we can cover in class (which is exactly what I needed). Too bad the preview doesn't show the index/contet, because it should.

Not a casual read and you may need to use toothpicks to keep your eyes open. A text book chuck full of valuable information and best taken in small doses to best digest it all. Read several heading or at most a chapter at a time, as there is just too much to digest by reading more in any one sitting.

Lou's book is the best thing I ever read on advertising photography, and one of my favorite photography books period.(That's a big thing for a completely rabid "bookaholic" like me!). Divine in it's straight-forward delivery, next to great images and detailed examples. It's everything you could want in a dream book: informative, honest, funny, timely, practical, inspiring. Can't recommend it highly enough. This is the guidance everyone wishes they had back when they were starting out. Nothing like the "school of hard knocks" to teach what no school can. Lou's book is a tour de force! Bravo to Louis Lesko and thank you.

Not only does Lou walk you through the intricacies of doing business as a commercial photographer, he offers basic insights and meaningful advice any photographer can use. Further, his style of writing makes this a fun and interesting read. A definate thumbs up.

This is another book that I purchased for my son because he needed it for one of his college classes.

This is a nicely put together book, but really isn't anything to write home about. About the only reason I'd recommend getting this book is if it's required for a class. It doesn't really offer much advise or technique.

I'm a professional portrait photographer, and I specialize in children and family photography. But I've been wanting to delve into the fashion and commercial side of things. As this is my second career and with a family to support, I don't have the 'luxury' of going to photography school or assisting for ten years. How then to understand, even a little, the mysterious world of ad agencies and commercial image production?Thankfully, I just stumbled upon Lou's book. It really was laser-sited right where I needed it to be. No fluffy art talk, no photographic technique (which is better covered somewhere else anyway). It's all about the business of commercial photography. Sure it has some really great images, including descriptions of how some of them came about. But it's not a book about how to make those images. It's a book about how to sell them, how to be in the position to sell them, and how to get hired to make images in the first place.My only complaint is that the book ended too soon. It's not a small book. It simply was such a good read, I didn't want it to end!OK, that's not a real complaint. I did find that the one area the book didn't really cover was how to get started small. How to target agencies and/or projects that were appropriate for my particular skill set (or lack thereof). Not that it's likely to happen, but I wouldn't want to have my portfolio book called in, get the job, and then find out it's a three-day shoot involving 20 models, circus animals and a portable ice rink. How does one get started with the small (but paying) gigs?But that aside, it's an incredibly valuable book. When I finished, I actually toyed with the idea of starting it over. I only have one other photography business book that's ever made me feel that strongly about it.Oh and Lou is darned funny too! And no I don't know him, have never met him, and have no connection to him or his publisher.- Matt Haines Photography