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wet n wild Photo Focus Dewy Foundation Nude Ivory is a lightweight, hydrating foundation offering buildable medium-to-full coverage with a natural dewy finish. Designed to minimize pores and blur imperfections, it features a matte, light-diffusing complex that prevents white cast in photos. Perfect for normal to dry skin, it comes in 20 cruelty-free, vegan, gluten-free, and talc-free shades, making it an inclusive, ethical choice for radiant, selfie-ready skin all day long.






| ASIN | B082YQ3DX6 |
| Best Sellers Rank | #2,532 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #31 in Foundation Makeup |
| Customer Reviews | 4.5 4.5 out of 5 stars (13,038) |
| Item model number | 1111520 |
| Manufacturer | Markwins Beauty Brands |
| Product Dimensions | 1.1 x 1.38 x 3.62 inches; 0.29 ounces |
| UPC | 077802115201 |
B**E
Truly overperforms even higher end brands.
I am so picky about what touches my skin, but especially my face. This foundation overperforms, it has a really nice finish on older skin - and does not add to fine lines or wrinkles. It has a dewey subtble glow, and the shade I got matched shockingly well! I am super happy with this foundation. It has no scent, thank goodness, and does not feel heavy, cakey, or like I'm wearing too much makeup. I would say it has a medium coverage, and I can use it without concealer. I have mature, somewhat dry skin as I live in the desert - and this really nicely holds moisture, as well.
M**R
Lightweight, Good Color Match, and Quick-Drying
This foundation gives a beautiful dewy finish that looks natural and healthy on the skin. The Golden shade is a great color match for me, blending in smoothly without looking orange or dull. It dries down pretty quickly, which makes application easier if you work in sections. Coverage is medium but buildable, and I appreciate that it doesn’t feel sticky on the skin. With moisturizer underneath, it sits well on my dry skin and doesn’t cause irritation. For the price, it’s an affordable, reliable option that leaves a fresh glow and performs like higher-end products.
J**.
Great medium coverage
Really nice coverage. Amazing for the price ! Not thick and heavy . Is smooth and just enough coverage. Medium coverage, good for mature skin .
C**R
Works well overall!!!
Good product!!! I always use it with a moisturizer and it works good. On its own it can sometimes look slightly patchy, but it has light to medium coverage, it's thin but buildable, blends smoothly, color was a little yellow toned but still matched pretty well.
K**A
Great bargain for Great coverage
Wet n Wild Photo Focus Dewy Liquid Foundation really surprised me. It goes on smoothly, blends easily, and gives a natural, healthy glow without looking greasy or heavy. It comes with an applicator wand, which actually is quite handy. I especially like it for mature skin. It doesn’t settle into fine lines and keeps my skin looking fresh instead of flat or cakey. Coverage is buildable from light to medium, perfect for everyday wear, and it lasts well throughout the day. For the price, this performs like a much more expensive foundation. Great finish, comfortable wear, and very flattering. I would absolutely repurchase.
C**7
Good color match
This value for the money is crazy good. The color match is nice too. I only didn’t give it five stars bc I wish it was more coverage based on what it says. Otherwise I do like it.
A**L
Truly Amazing Foundation and Better Than High-End!
I’ve never worn a medium/full coverage foundation like this before. I had been eyeing a $60 blurring foundation from a high-end department store, but after trying countless foundations over the years (ranging from $3 to $60), this one is by far the best I’ve ever used. I’m so glad I discovered it. The texture goes on creamy, not sticky, dries down to a soft matte finish, and sets quickly without feeling heavy or hardening. I wore it for a 6-hour formal event, and it stayed flawless the entire time. No caking, no creasing, just smooth, even coverage that looked amazing both in low lighting and on camera. My skin felt soft and wasn’t oily at all, I only had to blot once or twice the whole night. To top it off, it was incredibly easy to remove with just makeup wipes and cleanser. This product performs like a luxury foundation at a fraction of the price. I’ll definitely be stocking up for my travel kit and for those “just in case” moments. So impressed!
G**A
Great foundation for a great price
This is great foundation for the price. I like a glowing look and it did the job for a crazy affordable price. I would even put it against expensive name brands. Run dont walk buy this foundation.
A**Y
MUY BUEN PRODUCTO, RECOMIENDO AMPLIAMENTE..
S**Y
This product is extremely dewy and for a full cover foundation it's very light weight... I love it and will for sure buy it again... The price is a crazy good deal!!
H**D
I have been using this foundation for a few weeks now and I am very impressed with the results. It has a lightweight texture that blends easily into the skin, giving it a natural and dewy finish. It does not cake up or settle into fine lines, and it lasts for several hours without fading or oxidizing. It also has a pleasant scent that is not overpowering. The shade Bronze Beige is perfect for my medium-tan skin tone with warm undertones. It matches my skin very well and does not look too orange or pink. It also has SPF 15, which is a nice bonus for sun protection. The bottle is sleek and easy to use, with a spatula applicator that helps to dispense the right amount of product. The only downside of this foundation is that it does not have full coverage. It is more of a light to medium coverage that evens out the skin tone and hides minor imperfections, but it does not cover up dark spots or blemishes completely. If you are looking for a full coverage foundation, this might not be the best option for you. However, if you are looking for a natural and dewy foundation that enhances your skin's beauty, I would highly recommend this product.
P**0
Tengo piel grasa y aún así la base es hermosa, su consistencia y durabilidad, el tono es perfecto, puede ser construible ya que por si sola tiene cobertura de ligera a media
G**A
Soy blanca y pedí el Soft Ivory, (dewy lumineux) me quedo más blanco q los q normalmente uso, nada q no pueda solucionar con un polvo mas oscuro. La cobertura es muy buena aunq si eres de piel seca o madura como yo, no te va encantar.
Trustpilot
3 weeks ago
2 months ago