---
product_id: 181722511
title: "Photo Focus Dewy Liquid Foundation Makeup, Soft Ivory"
brand: "wet n wild"
price: "₨3815"
currency: LKR
in_stock: true
reviews_count: 8
category: "Wet N Wild"
url: https://www.desertcart.lk/products/181722511-photo-focus-dewy-liquid-foundation-makeup-soft-ivory
store_origin: LK
region: Sri Lanka
---

# 100% cruelty-free & vegan Dewy, radiant finish Photo-friendly, no white cast Photo Focus Dewy Liquid Foundation Makeup, Soft Ivory

**Brand:** wet n wild
**Price:** ₨3815
**Availability:** ✅ In Stock

## Summary

> ✨ Glow Up Your Selfie Game with Dewy Perfection! 📸

## Quick Answers

- **What is this?** Photo Focus Dewy Liquid Foundation Makeup, Soft Ivory by wet n wild
- **How much does it cost?** ₨3815 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.lk](https://www.desertcart.lk/products/181722511-photo-focus-dewy-liquid-foundation-makeup-soft-ivory)

## Best For

- wet n wild enthusiasts

## Why This Product

- Trusted wet n wild brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Flawless Dewy Glow:** Achieve a natural, radiant complexion that lasts all day without feeling heavy or cakey.
- • **Skin-Loving Formula:** Hydrating and lightweight, ideal for normal to dry skin, with no irritation or added scent.
- • **Ethical Beauty Choice:** Cruelty-free, vegan, gluten-free, and talc-free—beauty that aligns with your values.
- • **Photo-Ready Perfection:** Matte, light-diffusing formula prevents white cast in photos for flawless selfies every time.
- • **Buildable Medium Coverage:** Seamlessly blend from medium to full coverage that smooths pores and blurs imperfections.

## Overview

wet n wild Photo Focus Dewy Liquid Foundation in Soft Ivory offers a lightweight, buildable medium coverage with a radiant dewy finish. Designed to prevent white cast in photos, it blends seamlessly to blur imperfections and minimize pores. Ideal for normal to dry skin, this cruelty-free, vegan formula is free from gluten and talc, delivering all-day hydration and a natural glow favored by over 13,000 reviewers.

## Description

The newest innovation to the cult-favorite photo Focus franchise: dewy foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, This moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.

Review: Truly overperforms even higher end brands. - I am so picky about what touches my skin, but especially my face. This foundation overperforms, it has a really nice finish on older skin - and does not add to fine lines or wrinkles. It has a dewey subtble glow, and the shade I got matched shockingly well! I am super happy with this foundation. It has no scent, thank goodness, and does not feel heavy, cakey, or like I'm wearing too much makeup. I would say it has a medium coverage, and I can use it without concealer. I have mature, somewhat dry skin as I live in the desert - and this really nicely holds moisture, as well.
Review: Lightweight, Good Color Match, and Quick-Drying - This foundation gives a beautiful dewy finish that looks natural and healthy on the skin. The Golden shade is a great color match for me, blending in smoothly without looking orange or dull. It dries down pretty quickly, which makes application easier if you work in sections. Coverage is medium but buildable, and I appreciate that it doesn’t feel sticky on the skin. With moisturizer underneath, it sits well on my dry skin and doesn’t cause irritation. For the price, it’s an affordable, reliable option that leaves a fresh glow and performs like higher-end products.

## Features

- YOUR SKIN, ONLY BETTER: Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos & deliver a radiant-looking complexion.
- SELFIE-APPROVED FOUNDATION: Color matched for all undertones with a matte, second-skin finish, this foundation delivers buildable coverage for a flawless-looking complexion in any kind of light.
- BEST FACE FORWARD: From bronzer & blush to primer, highlighter, natural finish powder, & concealer, we've got you covered & photo ready for your next big thing. You've met your true makeup match.
- ALWAYS CRUELTY FREE: We are 100% cruelty free, & always have been. We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes & more.
- STAY WILD: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, & economic statuses. No matter who or where you are in life, we have a product for you.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B082YPF7SN |
| Additional Features | Not Tested On Animals |
| Age Range Description | Adult |
| Best Sellers Rank | #2,683 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #30 in Foundation Makeup |
| Brand Name | wet n wild |
| Color | Soft Ivory |
| Container Type | Bottle |
| Country as Labeled | Thailand |
| Coverage | Medium |
| Customer Reviews | 4.5 out of 5 stars 13,024 Reviews |
| Finish Types | Dewy |
| Item Dimensions | 1.1 x 1.38 x 3.62 inches |
| Item Form | Cream |
| Item Weight | 0.29 Ounces |
| Manufacturer | Markwins Beauty Brands |
| Material Type Free | Cruelty Free |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Bottle |
| Product Benefits | Flawless, Radiant Finish |
| Recommended Uses For Product | Face Makeup |
| Skin Tone | Very Light |
| Skin Type | All |
| Specialty | Uneven Skin Tone |
| UPC | 077802115195 |

## Product Details

- **Color:** Soft Ivory
- **Item Form:** Cream
- **Material Type Free:** Cruelty Free
- **Recommended Uses For Product:** Face Makeup
- **Skin Type:** All

## Images

![Photo Focus Dewy Liquid Foundation Makeup, Soft Ivory - Image 1](https://m.media-amazon.com/images/I/71bsaUs9+DL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Truly overperforms even higher end brands.
*by B***E on December 1, 2025*

I am so picky about what touches my skin, but especially my face. This foundation overperforms, it has a really nice finish on older skin - and does not add to fine lines or wrinkles. It has a dewey subtble glow, and the shade I got matched shockingly well! I am super happy with this foundation. It has no scent, thank goodness, and does not feel heavy, cakey, or like I'm wearing too much makeup. I would say it has a medium coverage, and I can use it without concealer. I have mature, somewhat dry skin as I live in the desert - and this really nicely holds moisture, as well.

### ⭐⭐⭐⭐⭐ Lightweight, Good Color Match, and Quick-Drying
*by M***R on September 14, 2025*

This foundation gives a beautiful dewy finish that looks natural and healthy on the skin. The Golden shade is a great color match for me, blending in smoothly without looking orange or dull. It dries down pretty quickly, which makes application easier if you work in sections. Coverage is medium but buildable, and I appreciate that it doesn’t feel sticky on the skin. With moisturizer underneath, it sits well on my dry skin and doesn’t cause irritation. For the price, it’s an affordable, reliable option that leaves a fresh glow and performs like higher-end products.

### ⭐⭐⭐⭐⭐ Great medium coverage
*by J***. on January 17, 2026*

Really nice coverage. Amazing for the price ! Not thick and heavy . Is smooth and just enough coverage. Medium coverage, good for mature skin .

## Frequently Bought Together

- wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Ivory
- e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Ivory
- wet n wild Photo Focus Matte Liquid Foundation Neutral Soft Ivory, Vegan & Cruelty-Free

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**Shop now:** [https://www.desertcart.lk/products/181722511-photo-focus-dewy-liquid-foundation-makeup-soft-ivory](https://www.desertcart.lk/products/181722511-photo-focus-dewy-liquid-foundation-makeup-soft-ivory)

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*Product available on Desertcart Sri Lanka*
*Store origin: LK*
*Last updated: 2026-02-28*