---
product_id: 181727343
title: "wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)"
brand: "wet n wild"
price: "₨3683"
currency: LKR
in_stock: true
reviews_count: 13
category: "Wet N Wild"
url: https://www.desertcart.lk/products/181727343-wet-n-wild-photo-focus-dewy-liquid-foundation-makeup-soft
store_origin: LK
region: Sri Lanka
---

# 100% cruelty-free & vegan Dewy, hydrating finish Photo-friendly, no white cast wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)

**Brand:** wet n wild
**Price:** ₨3683
**Availability:** ✅ In Stock

## Summary

> 💄 Glow up your day and your feed with the foundation that’s as real as you are.

## Quick Answers

- **What is this?** wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary) by wet n wild
- **How much does it cost?** ₨3683 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.lk](https://www.desertcart.lk/products/181727343-wet-n-wild-photo-focus-dewy-liquid-foundation-makeup-soft)

## Best For

- wet n wild enthusiasts

## Why This Product

- Trusted wet n wild brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Ethical Beauty Choice:** 100% cruelty-free with a commitment to sustainable, conscious makeup lovers.
- • **Inclusive Shade Range:** Available in 20 vegan, gluten-free, talc-free shades to match every undertone flawlessly.
- • **Skin-Loving Hydration:** Silky, moisturizing texture ideal for normal to dry skin, blurring pores and imperfections.
- • **Camera-Ready Complexion:** Matte, light-diffusing formula eliminates white cast for perfect photos every time.
- • **Flawless All-Day Radiance:** Weightless, buildable coverage that lasts from AM meetings to after-hours events.

## Overview

Photo Focus Dewy Liquid Foundation in Soft Beige offers a lightweight, hydrating formula with buildable medium-to-full coverage. Designed to blur imperfections and minimize pores, it delivers a radiant, photo-ready finish without white cast. Perfect for normal to dry skin, this cruelty-free, vegan foundation comes in 20 inclusive shades, ensuring a flawless match for every undertone.

## Description

The newest innovation to the cult-favorite photo Focus franchise: dewy foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, This moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.

Review: High-end quality for a STEAL! - I love this foundation! I feel like I'm cheating by wearing it because it's just as good as $20 foundations I've used in the past. Goes on smooth, blends easily, great coverage, lasts all day. I have combination skin and it applies evenly across all my textures. I love the spatula applicator -- reduces wasted product. If you're on the fence, DO IT!
Review: Truly overperforms even higher end brands. - I am so picky about what touches my skin, but especially my face. This foundation overperforms, it has a really nice finish on older skin - and does not add to fine lines or wrinkles. It has a dewey subtble glow, and the shade I got matched shockingly well! I am super happy with this foundation. It has no scent, thank goodness, and does not feel heavy, cakey, or like I'm wearing too much makeup. I would say it has a medium coverage, and I can use it without concealer. I have mature, somewhat dry skin as I live in the desert - and this really nicely holds moisture, as well.

## Features

- YOUR SKIN, ONLY BETTER: Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos and deliver a radiant-looking complexion.
- SELFIE-APPROVED FOUNDATION: Color matched for all undertones with a matte, second-skin finish, this foundation delivers buildable coverage for a flawless-looking complexion in any kind of light.
- BEST FACE FORWARD: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we've got you covered and photo ready for your next big thing. You've met your true makeup match.
- ALWAYS CRUELTY FREE: We are 100 percent cruelty free, and always have been. We also carry vegan makeup and tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes and more.
- STAY WILD: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B082YPXZW5 |
| Best Sellers Rank | #2,578 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #33 in Foundation Makeup |
| Customer Reviews | 4.5 4.5 out of 5 stars (13,109) |
| Item model number  | 1111522 |
| Manufacturer  | Markwins Beauty Brands |
| Product Dimensions  | 1.1 x 1.38 x 3.62 inches; 0.29 ounces |
| UPC  | 077802115225 |

## Product Details

- **Color:** Soft Beige
- **Item Form:** Cream
- **Material Type Free:** Gluten Free
- **Recommended Uses For Product:** Face Makeup
- **Skin Type:** All

## Images

![wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary) - Image 1](https://m.media-amazon.com/images/I/71xYPKA+jLL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is one shade darker then rose ivory?**
A: They have no other cool tones until it gets to the darkest shades. In the matte version peach natural would be the next darkest cool-toned shade. The rose ivory is pale enough for red heads. Very disappointing that companies neglect cool skin tones.

**Q: What color is similar to a light/medium?**
A: Again, it’s all about your undertones. If you know your undertone, I could help you choose the proper shade in any foundation! There are good and bad foundations….depending on preference. What works for some doesn’t necessarily work for others because of their skin type. I ordered this foundation just to see what the hype was…I didn’t see it. Other than the price. There are some foundations that don’t have the undertone I need. Such as, Too Faced Cosmetics. They’re most popular foundation does not have my undertone in any of their colors. If you put on á foundation and it looks orange, you’re probably a pink undertone. If it looks yellow, probably an olive undertone….etc. You can go to a makeup counter at a mall or Sephora (in Kohls) and they have this thing that is supposed to tell you your tones. I already know I’m a neutral to cool undertone. I have been doing makeup for years. I love to help you. Do you know if you are “warm”, “cool”, or “neutral”? Or a combination? :)

**Q: Is nude ivory lighter than porcelain, because it looks lighter in the photos?**
A: no

**Q: What are the warm tones**
A: Warm tones are for skin with warm undertones. warm undertone means your skin has hints of yellow, peach or orange instead of pink or red like cool undertones have

## Customer Reviews

### ⭐⭐⭐⭐⭐ High-end quality for a STEAL!
*by J***A on February 5, 2026*

I love this foundation! I feel like I'm cheating by wearing it because it's just as good as $20 foundations I've used in the past. Goes on smooth, blends easily, great coverage, lasts all day. I have combination skin and it applies evenly across all my textures. I love the spatula applicator -- reduces wasted product. If you're on the fence, DO IT!

### ⭐⭐⭐⭐⭐ Truly overperforms even higher end brands.
*by B***E on December 1, 2025*

I am so picky about what touches my skin, but especially my face. This foundation overperforms, it has a really nice finish on older skin - and does not add to fine lines or wrinkles. It has a dewey subtble glow, and the shade I got matched shockingly well! I am super happy with this foundation. It has no scent, thank goodness, and does not feel heavy, cakey, or like I'm wearing too much makeup. I would say it has a medium coverage, and I can use it without concealer. I have mature, somewhat dry skin as I live in the desert - and this really nicely holds moisture, as well.

### ⭐⭐⭐⭐⭐ Impressed!
*by J***S on January 21, 2026*

Bought this because everyone said it was a great dupe. I have very dry skin. It doesn’t settle into lines. Blends well. Looks great even after the day is done. Great coverage. Feels light. Bought since I didn’t have time to go to Ulta, but ran out of my usual Clinique Beyond Perfecting in Breezy. Covers and wears just as well. Impressed! Update: still great makeup. I have noticed over time that the condition of my skin isn’t great after using it. Some redness but that might just be my sensitive skin. Usually Clinique and It! Cosmetics foundations didn’t do this but made skin better. This might just be a travel bag bottle of foundation now. Otherwise it’s aces all over.

## Frequently Bought Together

- wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)
- e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Ivory
- wet n wild Color Icon Blush, Effortless Matte Natural Sheer Glow & Seamless Blend, Luxuriously Infused Smooth Jojoba Oil, Cruelty-Free & Vegan - Pinch Me Pink

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*Product available on Desertcart Sri Lanka*
*Store origin: LK*
*Last updated: 2026-02-22*