Copywriter's Handbook

I got this book to learn more about Copywriting. Must admit that I learned a lot about the subject. I can recommend this book for anyone wanting to dive into the wonderful world of copywriting.

I am a video editor and been working with commercials for some time now. I always had the script and theaterial at hand, but was never quite sure on what I was really doing... Until I read this book! Believe when I say this book is packed with very useful information wether you're a beginner or pro.

This book is packed full of practical, realistic approaches to writing copy. It is updated with current information as well as rich with time honored principles.If you're serious about writing good copy then this is an imperative read. Enjoy!

This book was one I picked up when I decided to try to get back into content writing and hopefully expand into copywriting. It’s a great affordable tool packed with plenty of helpful tables and points geared towards your success in writing. Easy to follow and chocked full of information this book is awesome whether you’re a beginner, or seasoned and find yourself in a writing rut.

The author guides you through the process of writing copy, breaking down complex concepts and terms to make them easy to understand, even for those new to the field of copywriting.The book covers a wide range of topics, including email writing, e-newsletters, website copy, funnels, and more.Overall, this book provides actionable advice for improving your copywriting skills and creating effective marketing materials.PS. I had the pleasure of chatting with Robert on my podcast "On Branding Podcast"—if you want to get a preview of what's inside, I invite you to check out our episode.

If you're interested in Copywriting, theres probably no other book that's easier to read and understand than this one. Written in simple english that even a layperson can grasp the concepts. If every trade book was written like this, a lot more people would find what they're looking for.

Good book for beginners, but anyone who already does any kind of marketing or writing for business won’t learn much here. If you are just getting started, this is a good overview, although a bit short of details. It has been updated with online marketing, which is, of course, essential to know if you are getting into copywriting in the modern era.

What can I say that hasn't already been said about Bob and this handbook? He is the go-to guy for Copywriting and shares his knowledge with us in this updated version of his book. Good for the digital age and more. A must-have for anyone serious about writing that sells.