---
product_id: 1904504
title: "L'Oreal Excellence HiColor Red 1.19 oz (Pack of 3)"
brand: "l'oreal technique"
price: "₨11490"
currency: LKR
in_stock: true
reviews_count: 8
url: https://www.desertcart.lk/products/1904504-loreal-excellence-hicolor-red-1-19-oz-pack-of-3
store_origin: LK
region: Sri Lanka
---

# Long-lasting vibrant color Creamy texture for smooth application Bright red lift on dark hair L'Oreal Excellence HiColor Red 1.19 oz (Pack of 3)

**Brand:** l'oreal technique
**Price:** ₨11490
**Availability:** ✅ In Stock

## Summary

> 🔥 Turn heads with the ultimate red that lifts and lasts!

## Quick Answers

- **What is this?** L'Oreal Excellence HiColor Red 1.19 oz (Pack of 3) by l'oreal technique
- **How much does it cost?** ₨11490 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.lk](https://www.desertcart.lk/products/1904504-loreal-excellence-hicolor-red-1-19-oz-pack-of-3)

## Best For

- l'oreal technique enthusiasts

## Why This Product

- Trusted l'oreal technique brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Trusted by Thousands:** 4.8-star rating from over 2,600 reviews proves consistent salon-quality results.
- • **Professional-Grade Cream:** Smooth, creamy texture ensures even coverage without hair damage.
- • **Effortless Root Touch-Ups:** Designed for easy application, perfect for maintaining flawless color.
- • **Fade-Resistant Brilliance:** Enjoy intense color that stays vibrant for months with proper care.
- • **Fire-Engine Red in One Hour:** Achieve bold, vivid red on dark hair with a single-step permanent formula.

## Overview

L'Oreal Excellence HiColor Red is a professional permanent hair color specially formulated to lift and brighten dark hair in one step. Its creamy texture ensures smooth application without damage, delivering a vibrant, long-lasting red that resists brassiness. Highly rated by users, this 3-pack offers salon-quality results ideal for bold, confident color transformations.

## Description

L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair

Review: Amazing lift/color for dark hair! - This has consistently been my “go-to” for a nice bright red. I naturally have a dark auburn color. I can go from that to fire engine red in less than an hour. It doesn’t fry your hair. Years ago, I also had luck using this dye with previously box dyed hair. I recommend it to everyone as I receive a lot of compliments on my hair. It lasts a LONG time if you maintain a routine of washing your hair in cool water only. I usually only have to touch up the overall color (using red manic panic) every 2 months. It’s really easy to do root touch ups with this too. I have always used it for all over color rather than highlights.
Review: Ariel Color - Perfect! - Daughter got the role as Ariel in her high school musical and decided she wanted to dye her hair for it. Looked at temporary or 'semi' permanent, but most reviews for that left hair stiff or not as natural. The director wanted her hair to lay natural and if any dying messed it up, she'd rather it stay brown. You can see the before picture of her hair color. The light shows her hair different colors, but overall, she's got brown hair with light blond (natural) color throughout. We did use a 40 volume lifter to mix with this red dye. Yes we needed ALL three red dyes to color all of her hair. We only mixed 2 tubes to start and could have gotten away with 2 1/2 tubes, but needed more than 2 either way. We bought a 12 pack of hair clips to layer her hair for ease of dying it. Started with the ends/tips of the hair, then worked up to the roots. Read other people's 'how-to' and learned the roots take color much easier and it was obvious once her whole head was dyed. The roots looked bright pink and the ends red. She was very nervous after the initial shower that it was too bright, but the picture taken from her back was the red after hours of completely drying. The other 2 pictures are 2 weeks after dying her hair. We also used mostly conditioner for the 2 weeks and minimal shampoo, even though both were specifically for colored hair. The color did tone back from bright red to just red over the weeks. We didn't let the product sit a full 20 minutes after taking 20 minutes to apply the product. She waited 10 minutes after completing the dying process and then got in the shower to just rinse for 10-15 minutes. Then I bleached the shower floor from all the red! After about 5 showers over the next few days/weeks, there wasn't much red on the floor. There was less and less each time. Highly recommend this product if this is the color you are going for.

## Features

- Permanent Hair Color for Professional use only.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B004KEQKR4 |
| Best Sellers Rank | #318,204 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2,481 in Hair Color |
| Brand | L'OREAL TECHNIQUE |
| Brand Name | L'OREAL TECHNIQUE |
| Color | Red |
| Container Type | Bottle |
| Customer Reviews | 4.8 out of 5 stars 2,689 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | Chemically Treated |
| Item Form | Cream |
| Item Height | 3 inches |
| Manufacturer | L'Oreal Paris |
| Material Features | creamy texture |
| Number of Items | 3 |
| Package Information | Bottle |
| Product Benefits | Provides intense, long-lasting color that lifts dark hair in one single step, without brassiness |
| UPC | 657201051029 |
| Unit Count | 3.6 Ounce |

## Product Details

- **Color:** Red
- **Package Information:** Bottle
- **Product Benefits:** Provides intense, long-lasting color that lifts dark hair in one single step, without brassiness
- **Brand:** L'OREAL TECHNIQUE
- **Item Form:** Cream

## Images

![L'Oreal Excellence HiColor Red 1.19 oz (Pack of 3) - Image 1](https://m.media-amazon.com/images/I/61HGbhBey5L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: I am looking for a dark, blood red color. Would this color work or would Magenta be better?**
A: Yes use as directed and you will love the results ! I own two retail stores and intense red ,magenta and red are the hot shades  2nd year running .looking at the chart ,  intense red is what your describing  . Do it you will love the attention .Best Alex Jet

**Q: does it bleed when you wash your hair?**
A: I don’t think so, I made a red conditioner and shampoo, so I don’t think it does but what I am using for my hair it does.   I washed my hair with regular shampoo and conditioner at my dad’s and I didn’t see any color on the tube.  I will say probably the first and second, after that you should be fine.

**Q: Will any brand of developer work or do you have to use L'Oreal?**
A: Other brands will work.

**Q: I have really long hair. How many tubes do i need?**
A: My hair was to the middle of my back and I used 2 to 2 1/2

## Customer Reviews

### ⭐⭐⭐⭐⭐ Amazing lift/color for dark hair!
*by L***I on February 25, 2025*

This has consistently been my “go-to” for a nice bright red. I naturally have a dark auburn color. I can go from that to fire engine red in less than an hour. It doesn’t fry your hair. Years ago, I also had luck using this dye with previously box dyed hair. I recommend it to everyone as I receive a lot of compliments on my hair. It lasts a LONG time if you maintain a routine of washing your hair in cool water only. I usually only have to touch up the overall color (using red manic panic) every 2 months. It’s really easy to do root touch ups with this too. I have always used it for all over color rather than highlights.

### ⭐⭐⭐⭐⭐ Ariel Color - Perfect!
*by G***F on November 20, 2018*

Daughter got the role as Ariel in her high school musical and decided she wanted to dye her hair for it. Looked at temporary or 'semi' permanent, but most reviews for that left hair stiff or not as natural. The director wanted her hair to lay natural and if any dying messed it up, she'd rather it stay brown. You can see the before picture of her hair color. The light shows her hair different colors, but overall, she's got brown hair with light blond (natural) color throughout. We did use a 40 volume lifter to mix with this red dye. Yes we needed ALL three red dyes to color all of her hair. We only mixed 2 tubes to start and could have gotten away with 2 1/2 tubes, but needed more than 2 either way. We bought a 12 pack of hair clips to layer her hair for ease of dying it. Started with the ends/tips of the hair, then worked up to the roots. Read other people's 'how-to' and learned the roots take color much easier and it was obvious once her whole head was dyed. The roots looked bright pink and the ends red. She was very nervous after the initial shower that it was too bright, but the picture taken from her back was the red after hours of completely drying. The other 2 pictures are 2 weeks after dying her hair. We also used mostly conditioner for the 2 weeks and minimal shampoo, even though both were specifically for colored hair. The color did tone back from bright red to just red over the weeks. We didn't let the product sit a full 20 minutes after taking 20 minutes to apply the product. She waited 10 minutes after completing the dying process and then got in the shower to just rinse for 10-15 minutes. Then I bleached the shower floor from all the red! After about 5 showers over the next few days/weeks, there wasn't much red on the floor. There was less and less each time. Highly recommend this product if this is the color you are going for.

### ⭐⭐⭐⭐⭐ L'Oreal HiColor rojo
*by A***A on January 2, 2026*

I loved this product its result is stable and resistant to washing, excellent 👌

## Frequently Bought Together

- L'Oreal Excel Hicolor Highlights Red 34 g (3-Pack)
- L’Oréal Excel Hicolor HiLights Magenta
- Yibaijia 18 Pcs Tools for Hair Colouring Kit, Dying, DIY Beauty Salon Bleaching, Dye Bowl and Brush, including Mixing, Ear Cover, Shawl, Gloves, Clips

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*Product available on Desertcart Sri Lanka*
*Store origin: LK*
*Last updated: 2026-02-02*