Risky is the New Safe: The Rules Have Changed . . . Hardcover – October 23, 2012

Randy has done it again.Randy Gage is confronting. He tells you what you need to hear not necessarily what you want to hear. For that reason he is not for everyone. Some people just aren't ready. However if you are looking to be challenged, stretched and stimulated then Randy is your man.This book doesn't disappoint. He is true to form and gives us plenty to think about and what the future could look like. Challenging long held paradigms and daring us to truly think about things.you can't just read this book once. You read it once then go back and absorb it. Then again to take notes.I can't wait for his next one.

I enjoy the material that Randy puts out, though the message has only the slant of "hey I can do it so can you " without much practicable application.I do not want to dismiss the value of his viewpoint but I always come away empty from his material.Hey I do believe in my self, and like everyone who has half a brain can see the memes that are foisted on a consumer society. Some how the connect to the wealth consciousness he espouses and the one that I currently operate with, seems to allude me.When life gives me lemons I make lemonade,I have immense gratitude for what I have yet. Though I have yet to learn how to get to this level Randy speaks of through reading his material.

Hi guys, I am Aistis and was following Randy Gage for some time. I got a chance (thank you Randy) to read his new book, which is coming on 30th of October, beforeit is released. I was shocked, amazed and fascinated of the vision Randy shares with us. This book is much different from many success literature, it is something different I even expected from Randy. The main message Randy wants to share in this book is to cause us to think. In this book he does not tell us anything what or how to think, by telling all those thing he just causes us to think. And in my mind that is the reason this book is a must read for everybody who can read letters!!!Risky is the new safe sound really strange for many people, it simply denies everything we were taught to know. But it is TRUE. World have changed and rules of life have changed and now no lifestyle is safe until it is RISKY. Life tempo is getting faster and faster and many people never stop to see what is coming and what are those changes bringing them - problems or opportunities. And in my opinion this is one of the reasons why you guys should really get a copy of this book for yourself and for ones you love. For some of you it will be shocking and mindblowing. Others will find the answers to their questions like I did. Some of you guys will get a million dollar idea. I believe there will be ones that will throw this book in the corner after reading. I think every choice is acceptable, but give yourself a chance to see the world upside down.Prepare to get a lot of information that is unusual to you. You will choose to believe it or not, to admit it or resist. The fact is many things will happen despite of our will and our role is to see an opportunity in whatever is happening!!!I would like to share with you my favourite Randy's message: "You must be willing to let go of who you are to become who you are meant to be", - Randy GageEnjoy your reading guys!!

This is one of the most controversial, inspiring and challenging books I've read in my entire life.Politically incorrect, Randy invites us to rethink our business totally out of the box.What I most like about the Randy's book is wath I less like, because it's right where my deepest beliefs find challenge.If you want to question your harmful paradigms about wealth and money, you MUST read this book.If you are an entrepreneur, you MUST read this bookIf you are a leader (or are in the way to become one, you MUST read this bookIf you want to take your business to the next nibel, you MUST read this bookIf you want to look at you in the mirror to see you face to face with all your limitations about abundance, you MUST read this book.Thanks Randy for so much inspiration, reflection and productive anger.Juan Pablo Rico.

If you have a job and believe that you are SAFE by being loyal, dependable, keeping a low profile, not rocking the boat and doing quality work, you need to read this book!!!!! The rules are changing and the world as you have known it will never be the same.From the book Risky is the New Safe "If you work in the corporate world today, you have a target on your back. And the longer you've worked for a company, the bigger that target is. Long gone are the days when an employee's longevity at a job was a guarantee for security and a company's loyalty. Companies today often see long-term employees as liabilities. They want to figure out whether they can turn an employee into a contractor or replace them with someone younger who works cheaper, has less accrued vacation time, and receives fewer benefits--or better yet, maybe they can outsource that job overseas and pay even less." Randy GageRisky may seem scary, but in today's world, it is the only sustainable option that we have. It's also a gread deal of fun when you realize that YOU CAN DO THIS!"In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists."Eric Hoffer

In some ways this felt like Future Shock. I was put off by the heavy emphasis on electronics/technology at the beginning. Though this was suggested to me as a spiritual book, I didn't care for the message. Plus, when someone refers to his readers as "the awake ones" - there is an inference that everyone else is less than.

I can't recommend this book highly enough! Randy has put into words what I have been feeling about the direction of business in the world today, and said it much better than I ever could. He has given me valuable new information that I can now pass along to my family, friends, and coaching clients. Evolve or get left behind...Well done!

I have been introduced to Randy Gage by Dr. Joe Vitale. Since then I have watched all his videos. I'm really impressed by his achievements. This book is a summary of what he is teaching in his videos. I can happily recommend it. It is a great investments on your way to become prosperous.

I recently started a new and unconventional business and after reading this book my mindset opened up totally and gave me the conviction to carry on. A must read for all entrepreneurs, whatever their business or background.

Great book, great content and great purpose. Inspired me to go forward on my way and to further expand my understanding and vision. Thank you Randy :-)

The book is relatively short (about 147 pages of actual content) and I got a little amused about packaging - the front introduction was stretched as much as one could, I thought. When I finally got to the content, this book stirred my strong emotions. I started reading about newest technology and innovations with "...I knew this, and ...I know that", and then it got "...interesting...". When I read "A line has been crossed", chills were going already down my spine. It wasn't really that much a new information, as how Randy was interpreting it, that got to me. Seeing changes as they happen so fast recently, I must remain optimistic that the lights will not go off and we will not have to re-play the newest TV series: Revolution.Randy's prosperity tips were made for well... the billionaire he is. But "every challenge presents a corresponding opportunity, often in disguise..." is the most important lesson that I want to take from it.Reminding me, as a baby boomer, that governments have never been prepared for our needs as they naturally evolved along the life path, is making me think again that I will never retire. "Don't listen to the advice of most people, because most people are broke" puts you on the path to contrarian self-discovery and taking inventory of skills that you have and need to "break things fast", so you can clear the road to success.Despite scary visions of the future, Randy somehow manages to makes me very optimistic and energized.His chapter on marketing is very good. We've all heard "marketing is dead" and how everyone has to make the most of social media, but Randy puts it all in the right perspective, with a very practical guide of what and how to market with results, and most importantly, giving me a very clear picture of where it is going. Interactive buying and virtual stores in subways - yeah!Loved the Role of the Ego chapter and how to harness it for my best benefit. Randy's view on Relationships: the best I've read ever!. Glad to have read this book. I couldn't put it down.

WOW!! What a book.. Randy definitly delivered in this book, I loooooove it my fav book for the year!This book will totally blow your mind and I mean litteraly blow your old circuits and patterns of thought and replace them with maverick-thinking circuits. I have always had a deep respect and always followed mavericks and critical thinkers but Mr.Gage opened up a whole new chapter on the meaning of being a contrarian. And althought critical thinking has always been essential to human mind, it is even more crucial for the new era because it is exactly what we need to navigate the new world.. Welcome to the after-math of 2012..While everybody is zigging, you wanna be zagging, because THE RULES HAVE DEFINITLY CHANGED .. and it is NOT about the tech ! Just get your copy to find out why :)PS: Can hardly wait for the sequel ( apparently Randy is working on another book titled "2024") because if "Risky" was about cloning, virtual reality holo-suites, ocean-floor properties and other disruptive tech, I can't even begin to imagine what the sequel will be about.. the singularity and transhumanism? Anyway, I am grateful he decided to write another mind-blowing book :) Keep them coming Randy you definitly rock!!