









🎨 Unlock your best blonde—because your hair deserves the spotlight.
COLORCHARM Permanent Liquid Hair Toners deliver professional-grade brass neutralization with up to 90% less breakage, thanks to advanced Liquifuse technology. Available in 12 vibrant, fade-resistant shades, this vegan and paraben-free formula offers quick 30-minute processing for healthy, salon-quality blonde tones at home.









































| ASIN | B017JISNC2 |
| Best Sellers Rank | #667 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #11 in Hair Color |
| Brand | COLORCHARM |
| Brand Name | COLORCHARM |
| Color | T28 Natural Blonde |
| Container Type | Bottle |
| Customer Reviews | 4.6 out of 5 stars 22,644 Reviews |
| Full Cure Time | 30 Minutes |
| Global Trade Identification Number | 00070018066909 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Liquid |
| Item Height | 3.66 inches |
| Item Weight | 2.1 Ounces |
| Manufacturer | Color Charm |
| Material Features | Natural |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Liquifuse technology: saturates, penetrates and fuses with the hair to deliver fade resistant vibrant color. Product Benefits Liquifuse technology: saturates, penetrates and fuses with the hair to deliver fade resistant vibrant color. See more |
| UPC | 070018066909 |
| Unit Count | 1.4 Fluid Ounces |
S**S
Beautiful color. Top notch.
Good color. Color is a tricky thing to do on your own. Be careful, do your research or you'll end up having to go pay a professional more money to fix it! I did ok with this because I researched it a bit first.
K**N
Great product will buy it again
It works wonders for my wife’s hair. She loves it has for about 20 years and she still looks great with or without it thank you
K**N
Beautiful, Cool, Silvery Tint
Excellent color. Blends beautifully. Takes out the subtle yellowish tinge to white hair. Left on 10 minutes and the color is an icy white. Hair is soft. I love this color. It will not work and make your hair white/pale silver unless you are a pale blonde with slight yellow tint or pure white. If you have orange tones it will not make your hair white or pale silver.
U**L
My 1st time toning and it was so simple!
I finally went from decades of box color brown (#5) to embracing the gray. A few months ago my hairdresser took my professionally highlighted hair (which was my in-between step from brown to gray), and went a very nice slightly warm gray. As it goes, the toner she’d used faded after three months and my own silvery grays are growing beautifully but neutral, whereas the colored hair got brassy. Friends will tell you about it so ya know when it’s time :D I really want to be independent versus spending tons of money and time at the salon, so while at a beauty store to buy a powder brush I asked about toners and they quickly recommended this hair toner plus a Wella processor to do the job. I have a lot of very sick long hair, and the entire bottle +2 parts developer was jussst enough on my head. Any less and I’d need to buy two bottles of each . It really was easy. I just squirted my hair with a water bottle to lose damp, mix the developer and color in a bowl with a hair color brush. Then with gloves on grabbed gobs of it and worked it in from the ends, until I got close to my natural color line. Right now I have about 3 inches of my natural gray/silver roots. Then I took the hair color brush and with some product on it brushed it up towards my own color until met it all around the edges of my hairlines. I also roughly picked up chunks at a time and did it throughout my head versus bothered with foils which are overkill I’d say. This isn’t color, it’s just toner. And I would really recommend that approach. Instructions, people and the Internet recommend but after waiting 20 to 25 minutes you then work the toner into your whole head of hair, including your neutral natural gray roots. I did this but I won’t do it again. If you’re growing out gray that are neutral and you have brassy colored hair that you’re trying to match to it, just skip the step of working it into your roots. Even five minutes on the roots shifted it a little more cool and towards purple and I didn’t need that at all. Still, it turned out nice and neutral overall. I’ll definitely do this regularly, every few months. It does have a very slight dullness to it but as I understand it, this is the best you get unless you also get highlights. It was the same way when I got it professionally done and my hairdresser knows a ton about color chemicals. This toner is what will help me grow my grays out, with occasional highlight tweaks from my hairdresser. And I have two years worth of hair length :)
K**Y
Ashy light blonde achieved
This has been the best toner I have used so far. I am able to achieve an ashy light blonde color. I am not a professional, so I need to work on the timing, as sometimes I have a couple spots with a little bit of brassiness, but for the most part, the product works great. Within about a week of using the toner my hair evens out to a nice shade.
E**M
Miracle worker
This toner worked MIRACLES on my hair!! I will forever stand by this. Since my hair was already light I mixed T18 with two parts 10 volume developer, saturated my head as fast as I could focusing on the yellow roots, and left it on for 10-13 additional minutes. Since my hair is super damaged and the test strand looked good, I didn't leave it on longer. If you have healthy hair or more yellow tones, I would leave it on longer. Darker hair may need 20 vol or higher. Also, if you have orange tones you need a blue based toner, not this purple one! Edit: I tried 20 vol developer and leaving it on for 20 minutes the second time. It turned out super light and ash grayish blonde. I loved the lift but not the color. It lasted 3 more washes than the first time. Experiment with developer, toner color and time to find what works for you! I'm gonna try t11 and see what happens.
C**T
💜Purple toner to counteract brassy orange blonde🧡
DIY tone at home. T14 has a VIOLET PURPLE base tone to counteract brassy orange-blonde. ✨️*Use 1:2 ratio with cream developer*✨️ (Instructions are on box, online, and YouTube). Use 10 and 20 vol if you want/need to deposit the darker color. I use 30 volume, to lighten and color correct fast. Use a timer, watch the time closely. Apply to clean slightly wet, damp hair. (Can damped with spray bottle). Take small chunky sections, starting in back. I use gloves and my fingers to apply. Work fast, sections don't matter. I apply to regrowth area first. Down the strand, concentrating on line where light and dark meet. I don't put a lot on the ends, I just pull it down with less product. BE CAREFUL not to get it directly on your roots - at the scalp - just yet, its warmer they will process faster. After 15 minutes total, I massage it all in, including the roots, and I leave it on another 5 min. (Rewet little with water to get a thick consistency that you can massage in all over. Use two bottles if you have a lot of hair). It turns an ashy purple while processing. Some people might leave it on a little longer, watch it closely. Don't try this the night before a big event! I recommend toning like a week prior, let it fade and wash few times, plus it does smell for at least 2 washes. Sometimes I use T18 too, a blue base, gives a little different shade, beige-blonde vs ashy-blonde. You could mix both together for natural blonde look. (BTW I am not a professional, I've just practiced it for years, made lots of mistakes! and this is what works for me).
A**A
I’m a believer
I can’t afford to pay a professional the money they’re worth, so I have to do my hair at home. After hours and hours of interwebbing how to go back to blonde, I decided it was time to just bite the bullet and try. It didn’t turn out perfectly, you can see where I missed some spots, but it’s better than orange! Normally I’ll get box dye and be on my way. But my hair wouldn’t get lighter (I’ve since learned why the pros say “color doesn’t lighten color”) so I found out I had to either strip it or lighten/bleach it. The week before bleaching I did conditioning masks on my hair and scalp, used plain Greek yogurt with Manuka honey, but mostly used almond oil and aloe juice. Any time my hair was wet I used Novex collagen recharge (it’s awesome, go look it up!). Then the lightening day came. I opted for AgeBeautiful blue powder lightener since I was going for a cool blonde. I did a strand test and found my hair is unevenly porous, with the ends being low porosity for some reason. I was a warm,golden level 5 brown and I wanted to be at least a level 7 but no higher than 9 cool ashy blonde. Bleached it once with 20 vol for about 50 minutes and it did very little for the ends but a bit more closer to my roots. So I did an integrity test on a few strands in a few different places and bleached again a couple days later. It got me to my roots being a level 9+ and the mids and ends to MAYBE an 8, depending on what chart you’re looking at. Since the ends were darker than the rest, if I put toner on my whole head, my roots would have been blinding. I decided to match the level of the darkest parts and do my roots a level 7 medium cool blonde with Wella demi permanent color, and then do my mids and ends with Wella T14 since I didn’t want my hair platinum. I also wanted to account for the fact that not only would my processed hair be porous and thus come out slightly darker, but ash colors seem darker too. I colored my roots with the 7A, applied T14 to the rest, then dipped my de tangling wide tooth comb in the T14 and combed from top roots to ends to (hopefully) blend it enough to make it natural with depth. I rinsed with cool water, NO shampoo! Cool water flattens your cuticles to keep the color in and gives it shine. And shampoo just helps drain the color you just put in. Just use water and ABSOLUTELY use conditioner to help seal everything. Do a LOT of research before doing anything to your hair. I did hours of internet research, and just managed the tip of the iceberg that is what professionals know. Which is why everyone is always saying to stop and go to a pro. BUT not everyone can afford it, and not just the well-off want to feel pretty! Anywho , I wish all of you fabulous hair every day!
Trustpilot
2 weeks ago
2 weeks ago