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The Story Magic Dress-Up Dolls Playset features 3 magnetic dolls with over 80 mix-and-match outfits and accessories, all stored in a sleek metal travel case. Designed for kids ages 4+, it includes a mini story maker to inspire creativity and storytelling, making it an ideal screen-free activity for travel, playdates, and imaginative play at home.










| ASIN | B084DZFGZ6 |
| Best Sellers Rank | #6,973 in Toys & Games ( See Top 100 in Toys & Games ) #7 in Magnetic Dress-up Dolls |
| Customer Reviews | 4.4 4.4 out of 5 stars (3,522) |
| Item Weight | 1.12 pounds |
| Item model number | 201242 |
| Manufacturer | Horizon Group USA |
| Manufacturer recommended age | 4 years and up |
| Product Dimensions | 9.5 x 1.56 x 6.5 inches |
| Release date | April 6, 2020 |
J**L
Great for long car rides and elsewhere
I bought this for my freshly turned 5 year old for a long car ride. When it shows up it has three or so sheets of magnet pieces that need to be punched out. So if you're buying this for the car or plane make sure you open it and set it up before getting it into the car. I pushed all the pieces out and stored it in the tin which made it easy to carry around. It kept her busy throughout the car ride allowing her to make up stories with the pieces. I could also switch them out to keep it new and exciting. The magnets are strong enough for the case that it comes with but might fall off with some shaking. This would also be great for plane travel or to keep busy in a doctor's office or restaurant. It still holds her attention a year later and fits nicely in her backpack on the go.
A**S
Hours of Imaginative Fun — My Kids Can’t Get Enough!
I bought the Story Magic Dress-Up Dolls Playset for my daughter, and it has quickly become one of her favorite toys! Right out of the box, the set impressed us with its bright colors, cute characters, and variety of outfits. Everything feels sturdy and kid-friendly — no flimsy pieces that fall apart after a day. What I love most is how this playset encourages creativity and storytelling. My daughter (age 5) spends hours mixing and matching outfits, inventing new stories, and playing with the dolls. It’s one of those toys that keeps her engaged without screens, and it’s amazing to see her imagination take over! The pieces are also easy for little hands to manipulate, and the outfits are designed so they stay on the dolls during play. Cleanup is simple, and the set stores neatly when playtime is over. This playset has been a huge hit at home and even entertains well during car trips and visits to grandma’s house. If you’re looking for a fun, creative, and well-made dress-up doll set, this one is absolutely worth it — five stars!
S**A
Magnets DO stick…if you use the tin
A review video I watched showed that the pieces fall off the dolls. This is true if you use the dolls independently. But if you stick the doll to the tin, the doll and accessories stick to the tin. I think this will be a great travel toy!
K**K
Not really travel size
It is super cute and comes with a ton of magnet outfit options, but it is not really travel size. It’s about the size of a 8x11 paper. But the Once Upon a Time card is cute and my 2 yr old daughter loves the girls and options!
L**Y
Great quality
My daughter loved these! I do wish the box that they came in was a little thinner to fit in her busy bag.
A**A
Good
This was such an awesome thing to have for a long ride. Different options of magnets and back ground. My daughter loved it and had fun picking out her own outfits.
K**K
Decent, needs stronger magnets
This set is good for travel, as the pieces can all be shut away and the case doesn't pop open easily. My 4 year old enjoys all the accessories and dressing up the dolls. The dolls will stick to the case firmly, but layering the outfits on top of that can be tricky since the magnets aren't very strong.
S**K
Car/Restaurant/Toddler bag staple
My kids love playing with the different princesses. Everything is in a good size storage box so they can play with ease and I can also carry it around. Great for a restaurant/toddler bag or car games
M**R
Muy bonito y a buen precio
M**R
A mi hija de 4 años le pareció muy divertido y le mantuvo entretenida un rato largo lo recomiendo jeje
J**N
The clothing couldn’t be attracted magnetically. The magnetic attraction is only between the metal tin and the doll. Subsequent layers are not attracted and fall off…
M**W
بعض الصور مغناطيسها لا يعمل
B**S
the shoes dont stick to well . But thats ok
Trustpilot
1 month ago
3 weeks ago