L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.21, Moscow

This balayage kit was perfect and worked really well. I've wanted highlights to break up my flat, box dye colour for some time; but I haven't got the funds for expensive salon colouring.This product was easy to use and added the perfect dimension to hair. Im so happy with the results.Will 100% be buying again

Strong smelling but dyed beautifully and my hair looks perfect, easy to use and excellent redness

Absolutely blown me away! I used the pink version with this from my crown under my hair! The peroxide is strong & fast reacting, but the orange is the brightest I've ever used! Leave it on as suggested if less it washes out quicker, the pigment is unbelievable & lasts as there's very little wash out after the first wash! I've had mine on 2 wks now so is currently peach coloured! Deffo buying again!!

I have tried numerous hair dyes now to try go ginger and none seem to work until I tried this one. My hair was like a dark blonde when I put this on but it still got my hair a very vibrant colour, looked quite similar to the colour on the box. It has lasted quite well too, it does need dying again so it is not as bright now as it was when I first dyed it. This hair dye is also very easy to use and you do not have to leave it on that long to get this beautiful colour, I am sure it was only about 30 minutes. The instructions were very easy to understand and the conditioner that came with it made my hair very soft. It also came exactly when it was supposed to come. To anyone who is like I was, desperate to go ginger, I could not recommend this product enough. It has not damaged my hair either which is good as my hair has been dyed alot so I didn’t want anything that would damage it. The price of it on here is quite good too as this hair dye is normally expensive anyway but I can see why, because it is absolutely amazing! My hair was not patchy either when I dyed it and I am far from a hairdresser so definitely not a professional when it comes to dying hair. Some hair dyes also have a horrible smell to them, I have smelt some very horrible hair dyes but this one actually has a beautiful smell to it. As I said, my hair does need dying again so it was a lot brighter than this.

It’s the best red I’ve gotten from permanent dye, it’s so bright and looks amazing. However, the dye smelled so strong that my eyes water at times. Very, very strong ammonia smell, so if you’re sensitive or hate the smell I’d avoid.Another downside, is it’s staining everything after it has dried. I expect staining when my hair is wet, but I’ve never had it stain my clothes and hands when it’s dry. I rinsed it really well too. I’m hoping it stops after a wash.I’ll report back when I redye (in 2 months), and will say how much it fades and how many washes it took for it to stop staining everything.Edit: It took a few washes to stop the staining. It’s the only downside to this dye. The colour is beautiful, it lasts well on non-damaged hair (I have to use semi permanent red over previously bleached hair to top the colour up so it matches the rest). The staining when it’s dry for the week or 2 after dyeing is a pain. I can’t wear any light tops as the neck/shoulders will turn red from my hair and I have to not touch my hair at all otherwise it stains my hands. It’s a nightmare.

Easy to use covered my previous colour very well. (Blonde) very vibrant red but looks nice. Does run red when you wash it the first couple of times so don't use good towels. Left hair soft and shiny.

I bought this to cover root greys and tone down the yellow blonde, I have multiple tones going through my hair blonde and very light brown , I also use a few tape ins either side of my hair for thickness due to have very fine hair. I covered all my head (shoulder length hair) including the tapes left on for 30 mins . All I can say is I really like the end result it’s completely removed the yellow tones from my extensions and my own hair and I am left with a silver blonde ash colour which is much better than brassy yellow I had going on. I will say that it did loosen one of my extensions so I had to retape and refit but no drama there. Really surprised and will use again when my greys start coming through again.

I couldn’t even use this. I was about too. I opened the colour and it smelled worse than perm lotion. I could hardly breathe and it made me cough. The fumes was horrendous. I’m gutted as it looked a lovely colour but something was definitely wrong with the one I had.