

🎯 Cover roots like a boss—fast, flawless, and fuss-free!
COLOR WOW Root Cover Up in Medium Brown is a 0.07 oz mineral powder that instantly conceals grey or dark roots with a water- and sweat-resistant formula. Developed by haircare innovator Gail Federici, it offers a natural, dimensional finish without wax or dye, lasting until shampooed out. Perfect for all hair types, it’s paraben-free and has won 44 major beauty awards, making it a must-have for professionals seeking quick, mess-free root coverage.





| ASIN | B00FYSZDQ4 |
| Best Sellers Rank | #3,450 in Beauty ( See Top 100 in Beauty ) #6 in Hair Mascaras |
| Brand | COLOR WOW |
| Brand Name | COLOR WOW |
| Color | Medium Brown |
| Colour | Medium Brown |
| Container Type | Box |
| Customer Reviews | 4.1 out of 5 stars 20,423 Reviews |
| Full Cure Time | 7 Days |
| Global Trade Identification Number | 05060150185434 |
| Hair Color Permanence | Temporary |
| Hair Type | All |
| Hair type | All |
| Item Form | Powder |
| Item Weight | 0.01 Pounds |
| Item form | Powder |
| Manufacturer | Federici Brands |
| Material Features | Long-lasting and smudge-resistant |
| Material Type Free | Paraben Free |
| Number of Items | 1 |
| Package information | Box |
| Product Benefits | Long lasting, natural looking coverage of roots |
| Product benefits | Long lasting, natural looking coverage of roots |
| Unit Count | 1.98 Grams |
K**D
Effective
Yes it looks small compared to its price but it us really effective and cover the white hair fast. I bought the red color and happy with it. Will definitely re_buy.
E**N
Good cover
Good cover , can be used for covering white hair or give the impression of thicker hair
D**A
It works but if you have black hair go for the black color
This is a great concealer, I had reviews about the dark brown color being ok for black hair but is not, I’d get the black color and write another review. Overall it stays on the hair has good coverage it does not stain everything the brush has 2 sides to cover larger and smaller area.
G**E
recommended to purchase
What you see is what u get - recommended to purchase
S**H
Not satisfied at all.
Unfortunately I received a broken one and it was not usable so I can’t say how it was .
M**A
Perfect
The product met my expectations
S**U
Love the brand
Love the brand the shampoo the protector spray but this soecific product , I disn’t really get, felt like it was not sticking on the hair…
L**A
A barely there dust
A useless overrated product
Trustpilot
1 month ago
2 months ago