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| Best Sellers Rank | #36,008 in Books ( See Top 100 in Books ) #2 in Product Management #8 in Market Research Business (Books) #105 in Sales & Selling (Books) |
| Customer Reviews | 4.4 out of 5 stars 3,857 Reviews |
B**A
A must read for anyone involved or interested in marketing
An enjoyable read. The book is fairly short but gives very good examples of companies which have a 'purple cow' idea/product. The book also touches on how individuals need to find their own purple cow if they really want to stand out and some tips on how to get started.
H**D
Value add
Excellent book on being different. Case studies and the concepts are very distinct and provide excellent ideas.
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