Value Proposition Design : How to Create Products and Services Customers Want (Strategyzer)

The layout, the contents and the logic and flow of the book is brilliant, kudos to the authors. I have been working in the Sotware Application Management Industry ( CRM, ERP and Digital Transformation) and always struggled with oragnizatoinal teams in putting their heads together for fearless discruption of processes... This book helped in the basiscs of problem solving and retraining the teams as a starting point.Will highly recomend the book.

So many people get caught up on things that don't matter to a start-up like ad-spend and forget that the product itself needs to be desirable by clearly solving a problem in a way that fits directly into the customer's daily life. Before you learn anything else about marketing, learn about how to develop products and services people actually want. Practice the process. This book will help you do that.

Un gran libro con una didacta inmejorable para entender el concepto de propuesta de valor

Usato per studi del figlio

A obra vai direto ao ponto de maneira bastante didática. Seu conteúdo é apresentado equilibrando muito bem a escrita com as ilustrações. E, no final de tudo, serve como uma guia prático que pode ser utilizado no dia-a-dia, apoiando as dinâmicas propostas pela metodologia.

No matter how long you have been in business it's easy to forget what value you bring to your customers, this book helps you gain a greater understanding of what's important and what isn't.