The taste of this tooth cleaner is wonderful! It taste like soap and it is hard to get kids and teens to use them. But this one tastes like peppermint chewing gum! No soap taste whatsoever! Even those family members who resisted toothsoap are brushing with this and loving it-both the taste and the squeaky clean feeling it leaves in your mouth. You will be amazed at how clean your teeth look and feel! Tartar build-up and bad breath will be a thing of the past. Use: one tiny squirt from the measured dose dispenser onto your toothbrush is enough to create lots of foaming action and a super clean and fresh mouth! This is a liquid, not a toothpaste, but it dispenses easily onto your toothbrush and works just like toothpaste. You'll love it! Ingredients: Saponified organic oils of Olive, Coconut, and Jojoba, organic Guar Gum Extract, Xylitol, organic Aloe Vera, Neem Bark, Rosemary Extract, Essential Oils Neem bark prevents gum disease and loss of teeth. Xylitol is a natural sweetener which inhibits the growth of bacteria in your mouth (made from US grown birch trees).
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