The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America′s Top Copywriters
Product ID: 263448509
⭐4.7/5 rating from 765 reviews
📈Top #39 in Advertising
🧠Proven psychological triggers
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Description
🖋️ Write copy that sells — don’t get left behind!
- FROM NOVICE TO PRO - Step-by-step guidance perfect for beginners and seasoned marketers alike.
- INSTANT CONTENT WINS - Generate engaging scripts and sales letters that boost your brand’s social presence.
- MASTER THE ART OF PERSUASION - Unlock copywriting secrets from a legendary expert to craft compelling, high-converting ads.
- PSYCHOLOGY BACKED TECHNIQUES - Leverage proven psychological triggers that motivate customers to take action.
- INDUSTRY RECOGNIZED BESTSELLER - Join thousands of professionals who trust this top-ranked advertising guide.
The Adweek Copywriting Handbook by Joe Sugarman is a top-rated, bestselling guide that distills expert copywriting techniques and psychological insights into practical advice. Perfect for marketers and content creators aiming to craft persuasive advertising copy that drives real results.
Specifications
| Best Sellers Rank | #6,111 in Books ( See Top 100 in Books ) #19 in Advertising #37 in Marketing #279 in Business Management & Leadership |
| Customer reviews | 4.7 4.7 out of 5 stars (769) |
| Dimensions | 18.54 x 2.03 x 23.11 cm |
| Edition | 1st |
| ISBN-10 | 0470051248 |
| ISBN-13 | 978-0470051245 |
| Item weight | 1.05 Kilograms |
| Language | English |
| Print length | 368 pages |
| Publication date | 2 January 2007 |
| Publisher | Wiley |
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