Marketing Research Kit for Dummies First Edition

Great book that gives you a lot of tools. I bought the book as well as the ebook. Hyman is thorough, while also understanding of the wide range (of ability) of readers in his audience. He gives a lot of tools that can directly help you on your marketing research journey. I teach this course at a college and several of the students bought this and found it useful.

I am in marketing major and this book helped me to gain additional knowledge that I wouldn’t know at school. It is a book for starter to get a feel of the marketing world shortcut at a glance.

Hyman has done his homework and put together a solid framework for market research.If you're looking for a method that you can follow and obtain quality data for marketing decisions then this is a great place to start.

I could find pretty much everything in this book on Google, so it was kind of a waste of money. If you do buy it, make sure you get the hard copy. I realized too late that maybe the only useful thing this book has to offer is on the accompanying CD (using Excel for some basic analysis), but I bought the ebook and was past my return window.

Product arrived on time. Disappointed in the condition of the front cover. Bent all the way down. Not that big of a deal and will keep but disappointing being that is was bought “new”.

Had to buy this for school. Turned out to be very interesting even outside of class.

Got an A in the class. Book was brand new condition no issues

excellent intro to the essential basics of marketing research - well worth the purchase price.Especially useful for me were the definitions and descriptions of statistical analyses used in MR.