---
product_id: 273111454
title: "The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave"
brand: "robbie kellman baxter"
price: "₨35539"
currency: LKR
in_stock: true
reviews_count: 5
url: https://www.desertcart.lk/products/273111454-the-forever-transaction-how-to-build-a-subscription-model-compelling
store_origin: LK
region: Sri Lanka
---

# The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

**Brand:** robbie kellman baxter
**Price:** ₨35539
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave by robbie kellman baxter
- **How much does it cost?** ₨35539 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.lk](https://www.desertcart.lk/products/273111454-the-forever-transaction-how-to-build-a-subscription-model-compelling)

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- robbie kellman baxter enthusiasts

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## Description

The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

## Images

![The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave - Image 1](https://m.media-amazon.com/images/I/612k2BEcSXL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
    Excelente libro
  
  

*by A***O on Reviewed in Mexico on 6 October 2021*

Muy bueno para iniciar un modelo de negocios basado en subscripciones

### ⭐⭐⭐⭐⭐ 







  
  
    Step by step guide to engage in a "membership" business model journey
  

*by J***Z on Reviewed in France on 24 January 2021*

In the current situation, many companies and organizations are looking for ideas to create long-lasting experiences that enable a continuing relationship with their customers.This book will give you a step by step guide to reframing your business model and engage in creating a "membership" journey. It is relevant for any business size, industry, or organization as it provides "how-to" frameworks and multiple case studies from different sectors and business sizes.I found it extremely handy as it starts by offering the possibility to make a self-assessment on leadership, target customers, technology, and company culture, which give you a path of where to start.Then you can use each chapter to find inspiration and tools to fill the gaps and define priorities on your customer journey and relationship, converging on a leadership team passionate about membership model and customers' delight. It highlights how to leverage technology to create a sustainable model and ground on the company culture to redefine the path of this transformation.I highly recommend this book to begin a journey to transform your business model towards a subscription/ membership model.

### ⭐⭐⭐⭐⭐ 







  
    praktisches Handbuch zur Einführung von Subscription-Geschäftsmodellen
  
  

*by V***S on Reviewed in Germany on 13 October 2020*

English Version see below.Ihr Unternehmen will „wie Netflix sein“? Wissen Sie dann auch, was auf das Management, das Einführungsteam, das Marketing, die IT und nicht zuletzt auf Ihre Kunden zukommt? Wenn sie Robbie‘s Buch gelesen haben, ja.Hier geht es nicht um das grundsätzliche Verständnis von Subscriptions. Es handelt sich um einen Leitfaden für die gezielte Einführung des Subscription Geschäftsmodells.Und  es ist kein Strategiebuch auf Metaebene wie so viele, sondern ein echtes Unsetzungsbuch. Robbie‘s wirklich lange Erfahrung kommt zum tragen. Sie hat es für alle Unternehmen geschrieben, bei denen sie kein persönliches Beratungsmandat annehmen kann. Wie eine virtuelle Beraterin geht sie ans Werk und bereits ab Seite 9 brennt ein Feuerwerk an Fragestellungen ab. Im Rahmen einer Selbsteinschätzung bewerten Sie selbst ihr Vorhaben. Dabei werden die Themenkomplexe Mindset des Managements, Auswahl des Unsetzungsteams, das bisherige Geschäftsmodell, Zielkunden, technologische Umsetzung als auch die Kundenorientierung ihres Unternehmens unter die Lupe genommen.Robbie bringt Sie mit vielen Fragen gezielt zum nachdenken, gibt aber auch entsprechende Anregungen für eine Lösung dieser Fragestellungen. Garniert wird es mit allerhand Praxisbeispiele. Es endet im dritten Kapitel mit den Aufgaben, welche nach der Einführung anstehen. Wie halten Sie die lebenslange Partnerschaft mit Ihrem Kunden aufrecht?Das Buch ist empfehlenswert für Board-Member, die ihr Unternehmen  mal eben auf Subscription transformieren wollen und die Augen geöffnet bekommen.Ebenso geeignet ist es für Mitglieder aus dem Umsetzungsteam, da es eine echte Hilfestellung beim Doing ist.Does your company want to "be like Netflix"?  Do you then also know what to expect from management, the implementation team, marketing, IT and, last but not least, your customers?  If you've read Robbie's book, yes. This is not about the basic understanding of subscriptions.  It is a guide for the targeted implementation  of the subscription business model. And it is not a meta-level strategy book like so many, but a real implementation book.  Robbie's really long experience comes into play.  She wrote it for all companies where she cannot accept a personal consulting mandate.  Like a virtual advisor, she goes to work and a firework of questions burns off from page 9.  As part of a self-assessment, you evaluate your project yourself.  The subject complexes of the management's mindset, team lead assessment, customer relationship assessment , target customers, technology and your corporate culture. Robbie brings food for thought, but also gives appropriate suggestions for a solution. It is garnished with all kinds of practical examples.  It ends in the third chapter with the tasks that are due after go-live.  How do you maintain the forever relationship with your customer? The book is recommended for board members who want to transform their company to subscription. It is also suitable for members of the implementation team, as it is a real help in doing

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*Product available on Desertcart Sri Lanka*
*Store origin: LK*
*Last updated: 2026-02-20*