Simon & Schuster Selling to VITO the Very Important Top Officer: Get to the Top. Get to the Point. Get to the Sale.

Great read, awesome advice and teachings for sales executives, this book is easy to read and apply instantly. Particularly perfect when focused on getting new clients.

Alles gut!

Fantastic book, not only for the content in terms of guidance on approach and personas but very engaging. Anthony Parinello has a rare engaging tone that is genuinely conversational to the reader and pulls you in - and I've found myself referencing his anecdotes when speaking with colleagues!

This book was recommended to help me market my consulting business, but wow, it is so much more than that. It is a great book about the people within organizations and our tendances, abilities, and outlooks. I recommend this book as great and insightfull primer for anyone in any organization.

Great reads for sales people.