Blond Plex Extreme Lifting 10X Levels - Black/Charcoal Dust Free Lightener Powder Cool-Toned & Bright Finish - Made in Italy 500g / 17.63oz

Excellent product. Rinses evenly and quickly without mistreating the hair. The formula is powerful but at the same time takes care of the hair fiber, leaving the hair soft and with good shine after the process. It does not raise dust and mixes very well, which makes the application much easier. Ideal for both professional and personal use. I would definitely buy it again.

First: if it's your first time bleaching your hair, be aware there's very little instruction. That said, this kit sets you up for success. The amount of bleach powder provided is the correct amount for the whole bottle of activator, you mix them and slap it on your skull. The bowl provided is a nice size to mix the contents easily with no mess. The amount of mixed product was more than other boxed kits give, I had no problem coating my whole head thoroughly. There was a nice big tinting brush included too. The bleach didn't drip anywhere and my eyes didn't sting from fumes. I didn't have to leave it on extra long to get a good bleaching, I was washing it out within the same hour that I'd started setting up. The process did make my hair feel like straw right after rinsing but that went away with a huge dose of shampoo/conditioner. It had left my hair so thirsty that I put 3 big handfuls of color-depositing (punky colour) shampoo and conditioner before my hair felt like it had any product in it. It just sucked it all up and absorbed it. In fact, the color all got sucked up by the first hair it touched so I have blonde in back and intense purple in front now. This bleach primed my hair so thoroughly to take dye that my hair practically grabbed the dye from me and applied it itself! The cleanup was the easiest smoothest I've had and I went from normal to bleached and dyed hair within an hour and a half. I do need to add more color to the back but whatever. Quick process, no mess, no pain. Unless my hair all falls out tomorrow I'm really happy with this bleach kit. I hope they get it back in stock because I'll want to revisit this one when my hair grows out.

It lightens hair very well. I'm not a professional, but I recommend mixing it with an acidic hair mask to keep the hair fibers strong. With two applications of the product, you can achieve a level 9, almost 10. In my opinion, it's an excellent product.

This product is one of the best bleach’s I have ever use. The process is very fast without damage! My hair remained soft and manageable after using this product! You won’t regret getting this bleach.

Today, I decided to used this hair bleach. I was very excited and had bleach my hair by myself many times in the past. The red hair picture is a recent picture of Me. That is before I bleach my hair. Today, I read all the instruction and followed all the steps. I had mix the powder with a 40 developer and than put it on the end of my hair. After doing so, I wrapped my hair in the plastic cap that it came with. Set my timer to whatever minutes the instruction said. Within 10-15 minutes, my hair got extremely hot! I took the cap off and steam was just coming out of my hair. I did not think much. I let the bleach sat on my hair for almost 45 minutes and got in the shower to wash it off. Once I started washing the bleach off and saw the white hair. I was so excited until I notice that my hair was having a lot of breakage. I did not think much and did not realized how bad it was until almost two hours later when my hair started to fall out in chunks! I used my comb and carefully combed my dry hair. More of my hair came out! When my hair started to get dry. I notice that my hair is fried! I couldn’t save my beautiful long hair so at the end, I had to cut off the damaged white blonde end. My hair went from my waist up to my neck all because of this hair bleach. So be very careful! The instruction says 45 minutes but really, it shouldn’t be that long. The good reviews made me excited but now all I had is regret. I missed my long beautiful hair! FYI: I had used L’Oréal hiColor In red that is made for dark hair before the bleach. I also had to crossed out the 2nd picture since that is a child and the last picture with my face crossed out is because I had no makeup on and that was after I cut off my sad fried hair 😭😭😭😭😭

This is a fantastic product to replace drugstore hair dye kits. I have dark brown hair (roots) and this is the most blonde I have achieved. There is a yellow tint but a shampoo toner worked perfect to achieve ash blonde color. Only downside is that I experienced stinging while processing.

The best I have ever used in my many years of DIY white hair. I usually have extremely hard to lift hair and have never found anything that would lift it all the way out of brass until I tried this! I was skeptical at first because I have always used 40 volume and this was 30. But it came out perfect the first time and could have even gone without toner! But I wanted a slightly more ashy tone. Very happy!

Work well isn't as brassy as regular bleach when done. Absolutely love it.

Ive been bleaching my hair myself for years and ive never gotten a better lift with any other product. It also lifts cooler toned than any other bleaches ive used in the past. Ive always needed a toner ontop of bleaching my hair but not with this one.

El producto cumple lo que promete, no maltrata el cabello y cumple su función, sugerencias antes de decoloraciones comprar el set de cuidado mientras y después del procedimiento para un mejor resultado.

Very good product, bleaches up to 10 levels and eliminates orange and yellow reflections

My wife used it and it 100% works. 35 minutes and her hair is blonde and soft. Little to no damage. Definitely worth the price. Also came with a bunch of extras. Definitely ordering this again.

Excellent