ION Bright White Creme Lightener

I LOVE this bleach. It is so creamy and easy to use. I have never had major damage from using this (I also use either 20-30 volume max so that helps too) and it’s highly effective. The smell is pretty strong at first because of the chemical reaction so use ventilation, but overall it is excellent.

I use this bleach all the time. It works great and lifts very well with 20 vol developer on my medium brown hair.

Fue un regalo para alguien muy especial. Le gustó mucho y le dejo el cabello hermoso.

I used 2oz of this lightener, 2oz 20 vol developer then added 2oz conditioner and left on for about 20 mins. Have not toned yet, this is just straight results. It was gritty like mixed bleach is but not as annoying to mix. Not sure if it's my formula or this product but my hair is very healthy and does not have that "at home bleached" feeling.

Best bleach. Absolutely no dust for- obvious reasons. I've not hurt/burnt myself using this yet and it because there is no dust I don't feel like it's as strong a smell in my bathroom either. We should all be wary of small enclosed spaces and bleach after all. This is my 3rd purchase of this and I mix it with the 20 or 30 volume I have- usually the 20 because its the same brand and I really do have a sensitive scalp. It works great- it just runs out fast. Which is what happened to me last week. I now have some brown patches and weirdly some pink where the old black dye was. Going to be a pickle trying to just get those spots but I'll manage. Great product. Will hopefully be buying it again in the future.