The Branding of Tourist Destinations: Theoretical and Empirical Insights

Name: The Branding of Tourist Destinations: Theoretical and Empirical Insights
Brand: Mark Anthony Camilleri (editor)
Price: 60759.55 LKR
Availability: InStock

Product ID: 308302427

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ISBN-13: 9781787693746

The marketing of tourist destinations requirescontinuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understandingof different tourism products, marketing...

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