

⚡ Own your vibe with Electric Amethyst — where bold meets conscious beauty!
MANIC PANIC Classic Electric Amethyst is a semi-permanent, high-pigment hair dye delivering a vivid bright purple shade with violet-blue undertones. Designed to last 4-6 weeks, it works best on pre-lightened hair and offers a customizable formula for mixing unique shades. This vegan, cruelty-free, ammonia and PPD-free cream conditions hair while providing a bold, long-lasting color statement for both women and men.


























| ASIN | B00FKVXHUY |
| Best Sellers Rank | #6,625 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #84 in Hair Color |
| Brand | MANIC PANIC |
| Brand Name | MANIC PANIC |
| Color | Electric Amethyst |
| Container Type | Jar |
| Customer Reviews | 4.2 out of 5 stars 23,277 Reviews |
| Full Cure Time | 6 Weeks |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | Normal |
| Item Form | Cream |
| Item Height | 6 centimeters |
| Manufacturer | MANIC PANIC |
| Material Features | Cruelty Free |
| Material Type Free | Gluten Free,Paraben Free,Phthalate Free |
| Number of Items | 1 |
| Package Information | Jar |
| Product Benefits | Brightening |
| UPC | 741655966210 787734598880 787734705912 792486799683 773490166388 783327173465 |
| Unit Count | 4.00 Fluid Ounces |
J**D
Mystic Heather - Review and Tips
After lightening my hair to about a 7 in the darkest areas and a 9 in the lightest (my roots were probably a 9 after toner), I applied Mystic Heather to my hair. I did not dilute with conditioner (like some people do in many tutorials I've seen), I used the full strength dye. I have really thick hair a couple inches or so past my shoulders and I needed 2 pots to cover my head, but 3 would have been better since I missed some spots. After bleaching my poor hair was thirsty and it basically drank up all the color. I let it process for 30 minutes and then washed it. I love how it looks. I do need to go over it again to fix the bits I missed, but I love it. The color came out more pinkish than purple, but I like the color. My suggestion: Pay close attention to the instructions and watch Tish and Snooky's video on manicpanic dot com. Make sure you get the hair color frothy. If you can, use your hands to touch your hair to be sure it's not dry in areas that might get clumped together. Sectioning it off in small bits helps with this if you have a lot of hair. Buy more color than you think you will need, in case you miss a spot and need to go over your hair again. I added photos. For some reason the front of my hair processed differently than the rest and I tried to show that. The diptych photo is my hair in natural light right after coloring. ---- Edit! I wanted to come back to my review to let you know how the color has faded and some other tips I have found out. Hopefully this will help the next person looking for info. I found it very difficult to find reviews and help for Mystic Heather. So after my review I touched up the areas that I had accidentally missed, and then let it fade for a little over a month. On the top where my roots are, the color stayed purple-y, it just got a bit lighter. On the length, it faded down to a pastel pink. On the darker areas that had processed to a 7 and had some orange-y tones, the hair turned that really pretty rose-gold color that it getting popular now. I was pleased with that. In the areas that I'd managed to get down to a 9 the color turned a silver-y pink. All over, it looked like a pastel pink and purple ombre. I shampooed as little as possible with the help of dry shampoo. My hair and scalp is naturally very dry and I live in a dry climate so I can go about 2 weeks without my hair looking or smelling bad as long as I keep it clean and maintained. I don't usually go that long between shampoos, but if I do it helps my color look better for longer. I shampoo my hair like this: I take conditioner (usually a thick deep conditioner) and put it on my ends and length. The I take as little shampoo as I can and use that at the roots, then rinse. Then I go back over that with more conditioner. I recently touched up my color and this time I left the color on for almost 3 hours instead of 30 minutes and it turned my hair a deep purple. Almost eggplant/aubergine color but a little more pink. I love it and I think it looks great. The darker color is helping to disguise my dark dark roots. My roots are very dark chocolate brown and I have a tiny bit of grey. The purple barely affects the roots and grey but it does blend in and make the roots look a little less unsightly. I'm trying to go as long as I can between touching up my roots so anything that helps is a good thing. Now when I color my hair, I allow myself 2 days to do it. Because I always inevitably miss a spot. I don't know about anyone else but I have a lot of hair and I'm not a professional colorist so somehow I end up missing something somewhere and I don't see it until I'm done and the hair is dry. So I buy 3 pots and use the first 2 on the first day to cover my whole head (I do my length first because it takes longer to process than the roots. By the time I am done getting my length covered, they've already been processing 15-20 mins when I get to the roots) and then dry it and take note of the spots I miss. Then I use the 3rd pot to color the bits I forgot about and leave it on the same amount of time as the first. I rinse in the coolest water I can stand (if you stick your head in the tub or sink instead of showering, you will find you can stand cooler water since its not hitting your whole body) and I put a deep conditioner over it. I have experienced much less breakage and fallout with Manic Panic than any other hair color I have ever used. Including the bleach! Usually with box dye and even salon coloring, my hair breaks or falls out badly. With Manic Panic, I have no breakage and very little fallout, other than what's normal to find on your brush or when shampooing. When I rinse out my color I might lose a couple of hairs down the drain and that's it. When I brush my hair, very little hair comes out. Before I used Manic Panic, I'd have a ton of hair in my brush, on the floor, etc. When I shampooed, I'd have fistfuls of it coming out. No kidding! Not anymore. I absolutely love Manic Panic. The color does not last long, and almost every experience is a surprise because your color depends on so many outside factors (this is the fun part for me but I know others want a result they can predict and I understand that) but I can tell that this is a much more healthy option for my hair than other color brands I've tried.
A**R
Lasts a really long time!
So I need to preface that I’ve been doing my own hair at home for a while. I went from a faded purple that I then stripped, then applied this color and oh my goodness it’s so vibrant. I dyed my hair July 26th, and today is October 16th for an idea (and I’ve only dyed it once which was in July. It still is SO vibrant. It faded to a magenta color but I still get so many compliments on my hair. Some things to keep in mind: - it will stain. If you get it in your tub, let some spray bleach sit on it, it will take it out. If you stain your skin, it can wash out after a few attempts or you can use rubbing alcohol. - even now my hair still bleeds when washing it after dying it 3 months ago, so just keep that in mind. - you’ll have a more vibrant effect if you have a lighter base and it will stick a million times better on pre-lightened hair. It won’t stick to virgin hair well. Your hair doesn’t have to be blonde in order to get a vibrant result but the lighter it is, the better the result will be. (Don’t melt your hair trying to achieve my color, I’ve done a number on it within the last year and I’ve been using bonding treatments to get my hair to where it is) Overall, I absolutely am wowed by how long this color has lasted. It truly is a beautiful color and prior to this, I had arctic fox dye on my hair and it washed out after 5-6 washes. I also don’t wash my hair every day. I’ll wash it twice a week so that will help with the life of your hair color but even so, I’ve never had a dye last this long especially a semi permanent. If you’re looking for a fun color, I highly recommend manic panic. Just PLEASE prepare for staining. Any fashion color is bound to stain. Make sure you’re able to either a. Deal with it until it fades off your skin or b. Take precautions before and/or after applying the dye.
H**N
I ❤️ manic panic
My holy grail of hair dye, makes my hair feel so smooth, stays in for a while, smells good and looks great
P**E
Very Deep Color, but stains skin
My hair is naturally dark brown. This was the third product I tried adding some red to my hair. The first I tried was overtone red for brown hair. It worked well, but the color was just a hint of red due to being applied to my naturally dark brown hair. 3 weeks later I tried Lux Red from Sally Beauty. It made it a little more red than before, my hair looked more of an maroon / red. Lots of compliments. Then 3 weeks later I finally tried the manic panic pillarbox red. I was able to get complete coverage with just 1 jar. I put my hair in a plastic bag to really let it set in. The directions say to let it set in for at least 30 minutes. I went for 4 hours before washing my hair out. My hair looks to be a dark magenta now. The color looks great, but the product did stain my scalp more than the other two products I tried. Took 5 days for my skin to look normal again. Keep in mind I just applied it like an overtone, and did not do any pre bleaching to lighten my hair before applying the product. If you are using this product on brown hair, its going to look more like a dark magenta when you get done. It mostly depends on the lighting. In dark lighting my hair looks dark brown with a hint or red. In Bright lighting, outdoors or studio lights the color really comes to life. Looks like a darkish magenta with bright lights. Adding red to my hair was a great decision, wish I would have done it years ago. For some reason I seem more approachable now, people seem more comfortable around me. Before when I just had dark brown hair I guess had more of that rested bitch look. Now I look less intimidating, and its working better for me in social situations.
C**A
Quality, Lasting Dye
I'm honestly shocked at the reviews that said this didn't stick in their hair. It stuck, and I mean stuck, to mine much longer than I anticipated. I had dark brown hair with sort of a blonde balayage/highlights thing going on. I left the dye in for 45 minutes, 15 minutes longer than the recommended time - I did this because I wanted it to stick to my dark hair. When I washed it out and dried my hair, I could see the purple but it wasn't terribly noticeable. I actually really liked it because my dark brown looked almost black, and the blonde was a dark purple and I loved the combination. It also smelled really nice after the first wash, which I wasn't used to for unnatural hair dyes. It didn't rub off too much on my clothes that first night, and the dye was pretty easy to get off my skin. Fast forward to the next day and back to my normal shower routine. This stuff bleeds and stains and makes a mess. I have purple splatter stains all over my tub and wall. But that's the price you pay for unnatural hair color! After this wash, the dye does as promised and gets a little lighter. I kind of wished I dyed my hair a few days earlier because THIS color was the purple I was looking for. It was more vibrant and stood out more since it was a bit lighter. Fast forward a few more washes - I was expecting this stuff to be gone within 1.5 weeks with some hot water/heavy shampooing routines. That did not happen. The dye transformed with each wash and I've been pleasantly surprised with the colors. I'm almost two weeks in now and it's still a vibrant purple with some strands a little lighter, and some almost magenta. It's like a purple rainbow of colors, something I couldn't get if I tried. It's no longer staining my tub, that ended after about 2-3 days. It's not rubbing on my skin or clothes either. I was expecting this stuff to fade fast due to some reviews, the fact that my hair wasn't bleach blonde, and also due to the unnatural color. This stuff stuck better than some professional dye jobs. I am for sure using this brand again for fun colors.
E**E
Horrific Product.
Let me start off by saying I have been dying my hair at home for 12 years. I always heard of Manic Panic but never tried it. Well I have been a redhead 1.5 years now so I decided to try it. I've watched plenty of Brad Mondo videos. But nothing could prepare me for this experience. This was by far, one of the most horrifying experiences of my life. I would have to honestly say that in my entire adult lifetime I only made one more mistake more drastic - my ex boyfriend of 8 years. I applied the dye, everything was fine. Used lotion around the hair line. I had gloves on. I was actually impressed that 1/2 the container covered my shoulder length hair pretty well. I went to go shower; to rinse it out after 30 minutes. I used cool water. That was when everything turned pink. Highlighter pink. My hands, the shower stalls, my legs, my feet, my face. I thought "ok I'll quickly spray off the shower using the shower head".... Then to my horror- I saw that it was not rinsing off. I started scrubbing my skin. Nothing is coming off. It was as bright pink as Willy Wonka going through all those psychedelic colors. I jumped out of the shower. Put my hair in my black towel. Grabbed the scrubbing bubbles under the sink and frantically sprayed the shower stall. Then I applied lotion by the handfuls all over my body. Then I started scrubbing the shower. I looked at myself naked, covered in lotion, pink as a flamingo, and called for my husband to witness my mess so someone else could verify what was happening and to ensure me this was not a dream. He brought me a magic eraser. I scrubbed and scrubbed the shower and myself repeatedly for the next hour. I did get rid of the pink hue except faintly on the shower pan which is currently soaking in bleach as I write this review. My skin is still pink. I need to figure out how I will shower in the future - because hygiene is important- but the thought of my hair leaking more dye terrifies me. I have no idea how Manic Panic is still in business - surely people need to be suing them for damages to their bathrooms by the thousands. This product should not be legal. Do not buy it. It is evil. It is the devil incarnate. Please learn from my mistake. The only way this product may work is with a friend's help and a garden hose outside. But then again I don't know why you would want to go through that since there is far superior products on the market.
J**E
May not be worth it
It worked really well but had some major issues. Pros: - beautiful color - dyed both the bleach blonde and black/brown virgin strands of my hair - worked really quickly Cons: - stained EVERYTHING after rinsing it off (my bathtub, my body, my towels, my sheets, if you love anythings do not let it anywhere near you or this product while you're using it or its on you in any capacity) (you can get the stain out of surfaces with cascade platinum dish pods in water and a sponge, but i can't get it off my skin right now....) - smell weird? i really don't like the smell while it sits - yeah its just really messy. I'll tey to update with how long this lasts but for now I would say it's not really worth it.
J**P
Beautiful, rich and vibrant color!!
I loved it, the color was so vibrant and I really enjoyed it. I am checking other shades of purple because I love how rich and vibrant the color is, so far I have no complaints about the company. I hope they continue to have amazing colors in the future!!
Trustpilot
3 weeks ago
2 weeks ago