L’Oreal ParisSuperior Preference Preference Sun-Kissed Caramels, UL63 Hi-Lift Gold Brown 1 ea (Pack of 4)

Why did they stop making this line? It's my favorite but I'm down to the 8.11 since I can no longer buy the next lighter shade. Color is amazing. Ive used it many times. This last time over highlighted hair and it blends the highlights into my hair with no orange. Zero, zip, no need for a toning shampoo or conditioner. Absolutely beautiful on my naturally dark blonde hair. I'm have some greys but not many and it covers pretty well but this last time the color doesn't not seem to be lasting as long but that could be my hair. Don't be alarmed by the purple in the color, your hair will not be purple.

I give it 5 stars for the Light Ash Brown but I tried the medium ash brown 5ua and it turned my hair black. If you want medium brown try the ultra light ash brown 6ua especially for anti brass brown hair. I’ve done my hair medium brown before and it turned black with a different product. I have natural medium brown hair.

Very nice hair dye. The cool tones worked well to neutralize brassy and warm shades, leaving my hair with a natural-looking, even color. Coverage was excellent, especially for grays, and the color looked rich and long-lasting. There was a mild scent compared to other dyes, which was a nice bonus.

I have been using L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6.5G Lightest Golden Brown for years. It's been a reliable product and I've gotten compliments on my hair often, thanks to it and my other hair care products. It hasn't seemed to be lasting as long at covering my grey as in the past so I thought I'd try this product, advertised as being better at this and with lasting results. I knew that there would be a difference in results, from past personal experiences and reading the reviews, so I ordered a lighter color. I'm happy that I did as it did turn out substantially darker than I thought from the manufacturer's indications. It is mixed and applied similarly to my former kit. This comes with a brush to help with application but I didn't see the need to use it. My hair is just shoulder length and I was able to easily and thoroughly cover it with the amount of dye. I applied it to my temples and the roots first and then to the rest of my head. I also applied it to my eyebrows (carefully) as I usually do, as I have salt and pepper greys in them, which very much annoy me. I normally would just treat the roots but decided to do a whole head application since this was a new product. I'm glad that I did. I left the dye on for the advised 30 minutes before rinsing and conditioning. The resulting coverage was good, for the most part, but much darker than I expected, and even darker than my former, "light golden brown" dye. Grey coverage is acceptable but I will have to update my review as to longevity as it's only been a few days. My hair appeared pretty dull at first but is looking better after one wash, and is shinier and more natural looking. My eyebrows even look pretty good. The odor was stronger than my former color kit. The conditioner even had a strong scent. It lingered for at least a day, so that may bother some people. My biggest surprise was that this, "Dark Natural Golden Blonde" was so much different and darker than my former, "Light Golden Brown" even though they are both by L'Oreal. Fortunately, it doesn't look unnatural or bad on me, just different. I will update my review as to the longevity as the weeks pass. I would not say that I have a lot of grey yet, even as I'm closing in on 70, but I've never let my color go that long either. My natural color, I believe, is probably close to what it is now, after this product, or a tad darker, FWIW. I will probably continue to use this product if the effects are longer lasting than my former coloring product, but will just do the root touch up so it's not such a drastic change. I tried to take pictures to share but they do not show the color accurately and tend to red tones. I recommend this but will update my review to address the long term effectiveness. Update- I have used this a few times now and like it even more. It does seem to last longer than the former Preference color I was using, having better color "staying power". After the first use, it seemed that the color was less noticeably dark, or I was just used to it. Possibly, the change in formulas effected it the first time? I don't know. I'm happy with the results at this point.

I love the color of my hair. This color is perfect for me. I hope it’s perfect for you. Grab a bunch and start coloring your hair.

Perfect for me! Great color and easy applying and clean up.

It does a nice job coloring but not the correct advertised color. Like other reviewers the Ultra Ash Medium Blonde 8.11 I used ended up being much more brown than blond. It's not a bad brown but definitely not what I was hoping for nor what was pictured. It's an easy to use product and my hair feels healthy and undamaged after using the it, therefore 3 stars but, I'm just very disappointed in the color...not even close to blond.

It's my favorite, now discontinued, hair color. It always appears darker than expected at first, but within a week or two it settles to a perfect dark golden blonde, like a shiny penny. My hair (now brown with some grey) was originally brown with reddish tones.