Color Charm Permanent Liquid Hair for Gray Coverage| 6A Dark Smokey Ash Blonde | 1.4 Fl Oz

Honestly, my favorite brand of dye. Exactly as pictured. Did not fade too much, clear instructions, honestly everything you can ask for. People said it made their hair turn darker, it’s the developer they used. I guess their developer was too strong. I went from bleach blonde hair, to dark blonde, using 10 developer. Worked great.

Really beautiful, shiny colour. It covered the orange tone as well as the greys quite well. I used a 20 developer and let it sit for 35 minutes after application.

Works great. Washes out fast

I have neutral light brown hair roots, and been trying to match it... but this 6A seems lighter than other brands, thus I think I'm getting some lift with 20 vol, so this is countering the ash tone color it should provide, so results are more orangy tones. I will try 5AA next to see if that works better for me.

TLDR: The bottle I got was not Dark ash blonde, but a medium brown. It ruined my level 7/8 roots and level 9 ends and turned it a level 4/5. The texture and consistency were off majorly and made an absolute mess. Don't trust dyes on Amazon, regardless if you bought it before, as there's no telling where it comes from. So I don't know what happened to the batch I got. I've bought from Wella on Amazon before, but I don't know if it was expired or someone just put a completely different color in. It was watery and turned my hair to a medium/darkish brown! I started with golden level 7/8 roots and beautiful level 9 ends. I only wanted this color for my roots, as they weren't to my liking and too warm for me compared to my ends. The application was impossible with a brush, and even so with my hands. The consistency is usually a jelly/creamy texture, except mine was pure liquid. Like water liquid. Anyway, I tried to apply it anyways with a brush, thinking I could get it done if I was careful. I WAS careful, except the dye dripped onto my level 9 because it was so damn watery, which made me apply the dye all over. I was so upset about it but thought, hey, you saw a review of someone with the same root color as you, and it looks nice so what the heck, it'll prob wash out. Not only was my sink was an absolute mess, but I only left it on for around 15 minutes because it was looking uber dark. As it turned out, reader, it DID become dark. And not dark blonde dark. But level 3/4 dark. Now, I know wet hair is super dark anyway and doesn't reflect the color when dry, so I waited until my hair was completely dry. Well, it's completely dry now, but still not the color I thought I got. My hair looks like a mousy level 4/maybe 5. Not the level 6 I got at all. My hair is completely ruined, and I'm so upset this happened. My hair was a beautiful blonde! A blonde that took a while to get too. I'm debating if I should go back to my natural color now, as it was a level 2, cause there is just no point. My hair is ruined and the color I loved is way gone. I'll have to re-bleach my hair to get it back, and there is no way I'm doing that. I've attached photos for reference. The blonde was taken in florescent lighting, the brown in natural light. To say I'm angry and upset is an understatement. I want a refund as this was not even close to the color I asked for.