SEO Fitness 2017: The Seven Steps to Search Engine Optimization Success on Google

must say it covers all the topics

Muy recomendable tanto para desarrolladores, profesionales del marketing digital o propietarios de pequeñas empresas. Lenguaje muy claro, abordando conceptos y metodologías de trabajo con notable profundidad. Muy recomendable.

Appearance: pretty large and heavy book with large enough font that I could read it without my readers. it has great quality of paper, Black and white printing, while the colors of screenshots has been mentioned afew times and they were not recognizable. (ebook available on author website)I found it a little difficult to hold in my hand and carrying it with no bag, (especially for ladies with purse). it took 3 days part-time to read it since I'm a full-time employee.Content: I used to blog, web developing and with social media marketing 3 to 4 years ago and its why I was so excited for receiving this book in exchange of my honest review, but after reading it I notice how fast paced digital world is and how important is to keep yourself updated. As I expected a pretty informative and helpful book in world of online business which I believe everyone should read. Author begins with introduction of SEO and comparing it as FITNESS or JOB, for newbies to make it a lot easier to understand, i.e. SEO is like getting a job it has job desired (your keywords), its resume (your website), its references (your inbound links) and its job interview (your website landing).Author is mentioning the importance of keywords in SEO at the beginning till the end of the book and once he rejects the idea that says keywords are dead just because of voice searches. I've learned we have different type of keywords and how and where to use them to get a better SEO result.Author mentioned that SEO is free which I don't agree (I'm not a pro) especially if you want to be on the top result of google search and beat your competitors, you'll need an RWD theme and an SEO plugin, etc. which you can use their free version but for a better result and get rid of irrelevant ads in your control panel you need to purchase their professional or premium versions.For example, he mentions Yoast SEO plugins which will cost you $89 per website per year. in page 58 he suggested you, to use keyword planner and sign up at Google Adwords (AdWords is now Google Ads) and invest no more than $300 per month to find relevant keywords and after a few months you can de-activate your campaigns, on the other hand he introduced a lot of other sources to how to identify your competitor keywords or how to reverse engineering their website which I found pretty helpful especially for ecommerce websites.You can find a lot of links and introducing of Authors services and webiste to go to and download worksheets or watch his videos to understand the content better, which is most of the time really helpful but when it comes BOLD in the middle of content it's just distracting and not interesting. (just a personal preference). he aslo asks to visit his website and sign up to GET access to paid and FREE Stuff on SEO / Social Media / AdWords. (highly recommended).Beside his websites links, Author introduced a lot of other websites, SEO sources and their free and paid services which I found really helpful and I'll one the users who will use those websites.You can find some sort of customer experience tips also such as how customers are busy and don't let them think then some tips to better design your websites, or how to react to Negative Reviews from your customers along with tips how appropriately you may ask your customers or clients for a positive review on social media.I’d like to thank Jason McDonald Ph.D. and Gloria McNabb Marketing Manager for providing me a copy of this book in exchange of an honest and unbiased feedback for the book. I also write my reviews on 3ee, Amazon, Book Review communities and social media. highly recommended.

Several years ago, I've had the pleasure of taking Jason McDonald's courses on Search Engine Optimization (SEO). At the time I bought the fitness book that corresponded to the online training courses. Since then, I've been consulting his work for all of my SEO endeavors. This new release is as fresh and exciting to read as the first time I laid eyes on his book! It's informative, interactive and highly structured. But do you wanna know what the best part is.... it speaks to you in English! SEO jargon is kept to a dull roar. Highly recommended. SEO Fitness Workbook: 2017 Edition: The Seven Steps to Search Engine Optimization Success on Google

If you feel intimidated by Google and frustrated at them changing the rules of the game that is SEO then you're not alone. But before you blow your budget an AdWords in an attempt to attract customers you gotta read this Workbook. With a focus on 7 key areas you need to get right for an organic (i.e. zero-cost) hike in your online rankings this is must-read material for anyone involved in creating a website or just getting new business. Book-ended by chapters on persistence and the need to never stop learning this is a punchy yet readable guide that bring SEO bang up to date. With masses of examples and links to explainer video clips even an SEO newbie will feel enthused and infused with the 'you can do it - and make sure you have a laugh along the way' approach of the author. In SEO terms this is the book that can help David if not beat then at least get even with 'Googliath'. If you own a website and want to attract more customers online in 2017 this look no further - this book is the bomb!

Der Autor schafft es einen direkt zu Beginn zu motivieren und führt den Leser sehr praxisorientiert durch die einzelnen Themen. Sehr praxisnah daher gut umzusetzen.Sehr empfehlenswert!!