$100M Offers: How to Make Offers So Good People Feel Stupid Saying No

This man is a pure genius, and this book showcases that perfectly. Absolutely loved reading it, truly changing my path in life. Thanks Alex!

I’m about halfway through and am already amazed by the concepts Alex has explained. With every page I read, I find myself saying “duh! Of course that’s how you do it. Why didn’t I think of that?” I feel my understanding change as soon as a new concept is explained.Alex has also broken down the taboos of making offers in a way that will make your heart skip a beat, but realise just how much money you’re leaving on the table if you don’t pay attention to what he’s saying.

Half way through, solid lessons so far. Very helpful in framing and thinking about the offer you bring to market. Must read

It gave me many ideas for my business. Many (if not all) of the concepts are mind-blowing! Recommended to all entrepreneurs. One of my best purchases so far!PS - Also it is one of the few books where the font size is easy to read

This book is fantastic. Alex has done a great job at making exceptional content that’s also easy to read and digest. I’m very early in my business venture and I bought this book to get the best possible start. I cannot wait to start implementing these tactics. Thank you Alex.

This feels like a great breakdown of how to create a compelling product that people will want to buy. It's highly logical and clear in it's delivery. The claims made and the advice given often set off lightbulbs in my head - things that seem self evident in retrospect but I hadn't considered. It's also fairly brief and to the point; as simple as possible but no simpler, as Einstein once remarked.However there are a couple of points that prevent me from giving it 5 stars ( I would give 4.5 if I could).Firstly, although it sets out to be a general purpose book that applies to any product and any market, it often in practice applies more to the kinds of business that the author has experience in (b2b consulting). There are various points where it felt like the recommendations wouldn't apply so much to e.g. ecommerce or the sale of physical goods. Having said that, there's plenty of nuggets in the book that would crossover to any business.My second gripe is with his value equation. Simply put, it's nonsense. He claims that value (ie the value that an offer provides to a customer) is expressed by: (dream outcome * probability of achieving the outcome) / ( time delay * costs and inconveniences involved for customer in achieving the outcome).The problem is that this implies that if the dream outcome is achieved instantly, then it has infinite value to the customer. This is ludicrous. If i sell you a car worth 10k, delivering it instantly doesn't magically make it worth infinity dollars. Nor does it make sense to say that it's worth infinity dollars if the customer doesn't have to expend any effort or expense (apart from the ticket price) in acquiring the car. What's truly bizarre is that the author specifically says that he designed the equation DELIBERATELY so as to imply these infinite value scenarios. He doesn't explain why he did, only that he did. So he's apparently proud of having produced an absurdity. If I'm missing something here, so be it, but it would have been nice if he had addressed this concern. I feel like this concept of a value equation has legs, but the 'time delay' should be a power law, similar to discounted cash flow, and the cost-effort part should just be subtracted from the value/probability/time part rather than a denominator.All in all though, I would highly recommend this book.

The Value you’ll get from reading this book is atleast 1000x on the cost. Every page gives you an “aha” moment in a simple and easy to understand way. It makes you think. Wow is it really that easy. 10/10 book

This is a worthwhile read and provides value. A lot of negative 2-3 star reviews appear to have the gripe that there are better books with more information. I've read tons of sales and business books and few are comparable to this one. Let's take an example from this book and I may be paraphrasing loosely: "Everyone knows there's no secret to losing weight, eat less, move more. Yet to see the results could take 11 to 12 months on a diet plan that you could offer for about $100. Liposuction can do the same thing in a day and that's why liposuction will cost you $25k." In the same vein, everyone knows that there are only three ways to increase sales but how people get that increase differs and that's where the value of his proposition lies.Say I am vending a car for $10k but due to a certain pandemic induced chip shortage there is a shortage of cars. If I have a lot of stock I could probably sell those same cars for $20k to $100k, instant delivery versus a long wait. I know this from experience because I worked in an industry where there were frequent shortages on items, if you had stock you could sell them wholesale for 4-10 times their cost. The value proposition of this book is the dream of huge income with little to no pain with a high likelihood of success. I believe that it is possible if you read this book and follow the principles it contains.Read it once, twice, or more, make notes then take action. Your life will change.I have no relationship to the author, am a stranger who derived value from this book and it is with thanks and gratitude that I post this review.

If you want to get your perspective to the next level this is a great book! Easy to read yet so many interesting concepts to learn!Alex is really the legend!

Me ayudó a darme cuenta del verdadero valor que puede ofrecer mi servicio, y de esa forma pude reestructurar mejor mi oferta de valor. Aún no lo pongo a prueba pero tengo más confianza en mi oferta que antes.

Alex Hormozi is the GOAT, and his book “100M Offers” is pure gold for the modern business owner. This book is a game-changer, packed with invaluable insights and practical strategies that have transformed the way I approach my business.From the very first page, it’s clear that Alex’s expertise is unparalleled. His ability to break down complex concepts into actionable steps makes this book an indispensable resource. The clarity and precision with which he delivers his advice are remarkable.I literally could not have achieved my current success without the guidance of Alex and Leila Hormozi. Though we’ve never met, their impact on my business journey has been profound. The principles laid out in “100M Offers” have helped me craft irresistible offers, understand my market better, and ultimately, scale my business to new heights.What sets this book apart is Alex’s genuine passion for helping others succeed. His no-nonsense approach, combined with real-world examples, makes “100M Offers” not just a book to read, but a manual to implement. The insights provided are not theoretical fluff but proven strategies that work in the real world.Thank you, Alex and Leila, for sharing your wisdom and for being such inspiring figures in the business community. Your contributions have made a significant difference in my entrepreneurial journey, and I owe so much of my success to your teachings.For any business owner looking to take their offerings to the next level and achieve extraordinary results, “100M Offers” is an absolute must-read. Alex Hormozi’s expertise and generosity in sharing his knowledge make this book an essential addition to any entrepreneur’s library.If I could give 100 million stars I would.

Para quem trabalha com marketing e vendas, este livro é um manual. Muito claro e objetivo no que tem como proposta de valor.

Really valuable book, full of tips and knowledge. Reccommend it for every entrepreneur