- 5% Niacinamide Serum for Clear Glowing Skin | With 1% Hyaluronic Acid for Hydration | Pore Minimizer for Face | Clears Acne Marks & Blemishes | For Women & Men | 1 Fl Oz / 30 ml

I’ve been using the Minimalist 5% Niacinamide Serum, and I really like it! It’s lightweight, non-sticky, and absorbs fast, so it doesn’t feel heavy on my skin. The 5% niacinamide is just the right amount, not too strong, but still helps with brightening, smoothing, and reducing brown spots over time. I also love that it’s fragrance-free and gentle, so no irritation. Overall, it’s a great everyday serum if you want healthy, even-toned skin without any fuss!

Niacinamide is a must-have skincare ingredient that delivers real results without harsh side effects. Whether you’re targeting acne, oil control, or overall skin health, it’s a reliable and affordable option worth adding to your routine.

I always hear from skincare experts that niacinamide is great for inflammation and skin texture/pores. I stopped using niacinamide products in the past bc I believed they were irritating my skin. I read that some ppl may be irritated by high amounts of niacinamide or might be using it in multiple products and getting high amounts of it. I decided to try this product with only 5% niacinamide. I've been presently surprised that my pores look better and my skin looks a little less irritated. I've been using it morning and night. There are a few other ingredients that seem good for sensitive/irritated skin as well. I've been using this for a few weeks. The serum is clear and light. Only issue I have is sometimes it seems to foam up a little and turns white in spots when i rub it on my skin. I just have to keep rubbing it in. Overall a great product so far and very affordable. I will buy a other bottle when this one runs out!

This is a solid niacinamide serum if you’re looking for something effective without spending too much. I’ve been using the Minimalist Niacinamide 10% + Zinc for a while now, and it’s been a good addition to my routine. The texture is lightweight and sinks in quickly — no stickiness or weird residue. It layers well with my moisturizer and sunscreen, and I didn’t experience any irritation or purging, which was a relief. Over time, I’ve noticed a difference in how my skin looks — less redness, fewer small bumps, and a bit more even overall. It also helps control oil around my T-zone. Is it a miracle product? No. But for the price, it really does a decent job. If you’re new to niacinamide or just want something budget-friendly that actually works, this is a great option. It’s not fancy, but it’s consistent — and sometimes, that’s all your skin really needs.

I’ve been using this for over a year now. My skin is very sensitive, and whenever I use a new product, it breaks out or becomes red and irritated, but this one works perfectly. Without making the skin oily, it gives the skin a fresh and revitalized feeling. I feel like my pores have become smaller. I even apply it around my eyes, and it has significantly reduced my skin’s dryness.

Ordered many times. Unscented ,light weight,absorbed fast.love this product.

Great product leaving your skin smooth and fresh. Effective to leaving your skin clean and smooth. Not so sticky which is great. Sinks into your skin. No scent so you don’t have to worry about smelling off.

Gentle, effective, and actually minimal I’ve tried a lot of products that call themselves “clean,” but this is one of the few that actually lives up to the name. The ingredients are straightforward—niacinamide, oat extract, hyaluronic acid, bifida ferment—and nothing unnecessary or harsh. It’s fragrance-free, essential-oil-free, and doesn’t contain coconut derivatives (which I personally can’t use). The formula feels lightweight, absorbs quickly, and gives a healthy glow without burning or redness. If your skin barrier has been through a lot, this is a great place to start rebuilding. That said, it still contains phenoxyethanol as a preservative, so patch-test if you’re extremely sensitive. But compared to most serums, this one is genuinely thoughtful and balanced. It’s rare to find a skincare product that’s honest in both name and composition—this one truly earns the title “Minimalist.” The only thing I really don’t like about it is that Amazon sent me a very old product that has to be used within the next couple of months so I wonder how effective it actually is.