---
product_id: 369583431
title: "Sony Alpha 7IV Full-Frame Mirrorless Camera with 28-70mm Lens (33MP, 4K 60p Video, Real- Time Eye AF, Fast Hybrid AF, Vari-Angle LCD, for Hybrid shooters, Content Creators & Professional Photography)"
brand: "sony"
price: "₨2180934"
currency: LKR
in_stock: true
reviews_count: 8
category: "Sony"
url: https://www.desertcart.lk/products/369583431-sony-alpha-7iv-full-frame-mirrorless-camera-with-28-70mm
store_origin: LK
region: Sri Lanka
---

# 4K 60p Video Recording Real-time Eye AF & Tracking 33MP Full-Frame Sensor Sony Alpha 7IV Full-Frame Mirrorless Camera with 28-70mm Lens (33MP, 4K 60p Video, Real- Time Eye AF, Fast Hybrid AF, Vari-Angle LCD, for Hybrid shooters, Content Creators & Professional Photography)

**Brand:** sony
**Price:** ₨2180934
**Availability:** ✅ In Stock

## Summary

> 🚀 Elevate Your Vision: Shoot Like a Pro, Share Like a Star

## Quick Answers

- **What is this?** Sony Alpha 7IV Full-Frame Mirrorless Camera with 28-70mm Lens (33MP, 4K 60p Video, Real- Time Eye AF, Fast Hybrid AF, Vari-Angle LCD, for Hybrid shooters, Content Creators & Professional Photography) by sony
- **How much does it cost?** ₨2180934 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.lk](https://www.desertcart.lk/products/369583431-sony-alpha-7iv-full-frame-mirrorless-camera-with-28-70mm)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Cinematic 4K 60p Video:** Create professional-grade videos with full pixel readout, 10-bit 4:2:2 color, and advanced picture profiles like S-Cinetone.
- • **Ergonomic & Intuitive Design:** Enjoy a bright 3.69M-dot EVF, vari-angle touchscreen, IBIS, and seamless photo/video mode switching for creative freedom.
- • **Next-Level Autofocus Precision:** Effortlessly track humans, animals, and birds with Real-time Eye AF and 10 FPS burst shooting for perfect moments.
- • **Instant Sharing & Livestreaming:** Stay connected with ultrafast Wi-Fi, USB-C 3.2, and 4K livestreaming without a capture card—share your vision in real time.
- • **Stunning 33MP Full-Frame Sensor:** Capture ultra-detailed, vivid images even in low light with Sony’s Exmor R back-illuminated sensor.

## Overview

The Sony Alpha 7 IV is a powerhouse full-frame mirrorless camera featuring a 33MP Exmor R sensor, blazing-fast Real-time Eye AF, and 10 FPS continuous shooting. It delivers stunning 4K 60p video with professional-grade color profiles and in-body image stabilization. Designed for hybrid creators, it offers a bright electronic viewfinder, vari-angle touchscreen, dual card slots, and seamless connectivity options including 4K livestreaming and ultrafast Wi-Fi. Perfect for professionals and ambitious enthusiasts aiming to capture and share breathtaking photos and cinematic videos with ease.

## Description

Redefining a new standard of Full-Frame cameras, the Alpha 7 IV seamlessly merges outstanding 33MP image quality, 4K 60p video recording, refined handling and fast sharing abilities making it the perfect hybrid camera. With top of the line Real-time autofocus in photo and video, the Alpha 7 IV gives the power of Sony’s best technology into the hands of creators and professionals.

Review: Camera - A great camera
Review: Exceptional - After using the Sony A7IV for a few months, I feel like I can write a review about it. I recently began my photography journey, and I thought this camera would serve as a good entry-level gear. The first thing that struck me was its stunning image quality. The 33-megapixel sensor captures details with incredible clarity, delivering lifelike images that astound me every time. One of the standout features for me is the lightning-fast autofocus. The autofocus and tracking capabilities are phenomenal. Whether I'm shooting portraits or fast-moving subjects, the A7IV locks onto the subject with precision, ensuring every shot is tack-sharp. Video capabilities are also impressive. The 4K recording at 60fps combined with the in-body stabilization produces smooth, professional-grade footage. It's like having a compact cinema camera in your hands. One caveat, however, is the kit lens that comes with the camera. Kit lenses deliver average-quality images (see my sample photos), so keep in mind that you may need to invest in a better lens. But the kit lens does the job. Overall, the Sony A7IV exceeds expectations. Whether you're a professional photographer or an enthusiast looking to elevate your photography game (like me), this camera is a worthy investment. It's versatile, powerful, and a true joy to use. Highly recommended!

## Features

- BREATHTAKING IMAGE QUALITY: The 33 MP full frame Exmor R back-illuminated sensor paired with new Bionz XR processing power delivers outstanding professional image quality - even in low light situations - for all. Inheriting the latest colour science and creative modes from professional Sony cameras, shoot true-to-life vivid images with your own style.
- BEST AUTOFOCUS PERFORMANCE YET: Equipped with the latest Real-time Tracking and Eye AF technology (human/animal/bird) for effortless tracking of your subject while shooting photos or recording videos. In addition, the Alpha 7 IV shoots at up to 10 frames per second with fast buffer clearance to capture the best moment of the action unveiling in front of you.
- UNIQUE SHOOTING EXPERIENCE: With a refined design, the Alpha 7 IV includes a fast and clear 3.69M dots electronic viewfinder, a new 3'' vari-angle touchscreen monitor and a 5 axis In-Body Image Stabilisation (IBIS) system for a comfortable and stable shooting experience. With the inclusion of Sony's intuitive new touch capable menu system, a dedicated Photo/Video/SandQ dial, and a dual card slot, switch seamlessly from photo and video and focus on your creativity.
- VIDEO CONTENT CREATION AT ITS BEST : Record your content in 4K glory at up to 60p with full pixel readout and no binning for the best quality. For seasoned filmmakers, the Alpha 7 IV can record in 4:2:2 10 bits and includes S-CINETONE/S-LOG 3 picture profiles for a cinematic look and ease of editing. Paired with blazing fast Real-time autofocus technology, track your subject's eye in motion with ease - it works for humans, animals, and birds. The Alpha 7 IV also includes unique video tools such as breathing compensation, a digital audio interface to attach professional audio microphones and a heat dissipation structure for long recording sessions.
- YOUR CONTENT, ALWAYS CONNECTED: The Alpha 7 IV has livestreaming at up to 4K15p or Full HD 60p without the need for a capture card to keep you connected with your audience at all times. With the latest USB-C gen 3.2 compatibility, ultrafast Wi-Fi chip, and an automatic Bluetooth image backup mode on this streaming camera, transfer and share instantly your images with the world.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09JPCNS3X |
| Age Range Description | Adult |
| Aperture modes | F3.5–F5.6 |
| Are Batteries Included? | Yes |
| Aspect Ratio | 16:9 |
| Aspect ratio | 16:9 |
| Auto Focus Technology | Phase Detection |
| Autofocus | Yes |
| Autofocus Points | 205 |
| Available Memory Slots | 2 |
| Best Sellers Rank | 16,363 in Electronics & Photo ( See Top 100 in Electronics & Photo ) 33 in Mirrorless Cameras |
| Bit Depth | 10 Bit |
| Box Contents | A7M4, SEL2870, Rechargeable Battery NP-FZ100, AC adaptor, Power cord, Shoulder strap, Body cap, Accessory shoe cap, Eyepiece cup, USB-A to USB-C cable (USB 3.2) |
| Brand Name | Sony |
| Camera Flash Type | Built-In |
| Camera Lens | Sony E mount, focal range 28-70mm, aperture F3.5-F5.6 |
| Colour | Black |
| Compatible Devices | Devices that support USB 2.0 at 48 gigabits_per_second, with HDMI video output and are compatible with Sony E lens mount |
| Compatible Flash Memory Type | SDHC |
| Compatible Mountings | Sony |
| Compatible mountings | Sony |
| Continuous Shooting Speed | 10 FPS |
| Country of Origin | China |
| Crop Mode | Full frame |
| Customer Reviews | 4.7 out of 5 stars 377 Reviews |
| Data Transfer Rate | 10 Gigabits Per Second |
| Digital Scene Transition | False |
| Digital Zoom | 2 x |
| Digital-Still | Yes |
| Display Fixture Type | Tied |
| Display Maximum Resolution | 3840 x 2160 |
| Display Type | LCD |
| Dots Per Screen | 1,036,800 staples |
| Effective Still Resolution | 33 MP |
| Expanded ISO Minimum | 50 |
| Exposure Control | Automatic, Manual |
| File Format | MPEG-4 |
| Flash Memory Bus Interface Type | SD |
| Flash Memory Speed Class | Class 10 |
| Flash Memory Supported Size Maximum | 2 TB |
| Flash Memory Type | SDHC |
| Flash Memory UHS Speed Class | 1 |
| Flash Memory Video Speed Class | Class 10 |
| Flash Modes Description | [At least some basic flash modes, including but not limited to Auto, On, Off, Slow Synch, and Rear Curtain Synch] |
| Flash Sync Speed | 1/200 o 1/250 |
| Focus Features | Hybrid |
| Focus Mode | Single-Servo AF (AF-S) |
| Focus Type | Auto Focus |
| Form Factor | Mirrorless |
| Generation | 4 |
| HDMI Type | Type A Standard HDMI |
| Hardware Interface | Bluetooth |
| Has Color Screen | Yes |
| Image Capture Type | Stills & Video |
| Image Stabilization Type | Digital, Optical |
| Image stabilisation | Digital, Optical |
| Item Type Name | Mirrorless Camera |
| Item Weight | 1.3 Kilograms |
| JPEG Quality Level | Fine |
| Lens Construction | 9 elements and 7 groups |
| Lens Type | 28.0 - 70.0 mm |
| Manufacturer | Sony |
| Manufacturer Part Number | ILCE7M4KB.CEC |
| Maximum Aperture | 3.5 f |
| Maximum Display Resolution | 3840 pixels × 2160 lines |
| Maximum Focal Length | 70 Millimeters |
| Maximum Image Size | 81 Centimeters |
| Maximum Shutter Speed | 1/8000 Seconds |
| Maximum focal length | 70 Millimeters |
| Metering Methods | Spot |
| Minimum Focal Length | 28 Millimeters |
| Minimum Shutter Speed | 1/8000 Seconds |
| Model Name | ILCE-7M4K |
| Model Number | ILCE7M4KB.CEC |
| Model Series | Alpha 7 |
| Movie Mode | Yes |
| Network Connectivity Technology | USB, Wi-Fi |
| Night vision | No |
| Number of Diaphragm Blades | 7 |
| Optical Zoom | 2 x |
| Phase Detection Sensor Points | 1 |
| Photo Filter Size | 55 Millimeters |
| Photo Filter Thread Size | 55 Millimetres |
| Photo Sensor Size | Full Frame (35mm) |
| Photo sensor technology | CMOS |
| Product Features | Video recording |
| Real Angle Of View | 64.3 Degrees |
| Rear Webcam Resolution | 33 MP |
| Remote Included | No |
| Screen Size | 3 Inches |
| Self Timer | 10 Seconds |
| Sensor Type | CMOS |
| Series Number | 7 |
| Shooting Modes | Automatic |
| Skill Level | Professional |
| Specific Uses For Product | Photography, Videography |
| Supported Image Format | JPEG |
| Supported file format | MPEG-4 |
| Total Still Resolution | 33 MP |
| Total USB 2.0 Ports | 1 |
| Total USB 3.0 Ports | 1 |
| Total USB Ports | 1 |
| Total Video Out Ports | 1 |
| Touch Screen Type | Resistive |
| Video Capture Resolution | 2160p |
| Video Output | HDMI |
| Viewfinder Magnification | 0.78x |
| Viewfinder Type | Electronic |
| White Balance Settings | Auto |
| Wireless Technology Type | Bluetooth |
| Write Speed | 48 gigabits per second |
| Zoom | Zoom ottico |

## Product Details

- **Aspect ratio:** 16:9
- **Compatible mountings:** Sony
- **Expanded ISO minimum:** 50
- **Image stabilisation:** Digital, Optical
- **Maximum aperture:** 3.5 f
- **Maximum focal length:** 70 Millimeters
- **Metering description:** Spot
- **Optical zoom:** 2 x
- **Photo sensor technology:** CMOS
- **Supported file format:** MPEG-4

## Images

![Sony Alpha 7IV Full-Frame Mirrorless Camera with 28-70mm Lens (33MP, 4K 60p Video, Real- Time Eye AF, Fast Hybrid AF, Vari-Angle LCD, for Hybrid shooters, Content Creators & Professional Photography) - Image 1](https://m.media-amazon.com/images/I/81YKV3o+tTL.jpg)
![Sony Alpha 7IV Full-Frame Mirrorless Camera with 28-70mm Lens (33MP, 4K 60p Video, Real- Time Eye AF, Fast Hybrid AF, Vari-Angle LCD, for Hybrid shooters, Content Creators & Professional Photography) - Image 2](https://m.media-amazon.com/images/I/71Y+rdB56EL.jpg)
![Sony Alpha 7IV Full-Frame Mirrorless Camera with 28-70mm Lens (33MP, 4K 60p Video, Real- Time Eye AF, Fast Hybrid AF, Vari-Angle LCD, for Hybrid shooters, Content Creators & Professional Photography) - Image 3](https://m.media-amazon.com/images/I/61bJWoepa7L.jpg)
![Sony Alpha 7IV Full-Frame Mirrorless Camera with 28-70mm Lens (33MP, 4K 60p Video, Real- Time Eye AF, Fast Hybrid AF, Vari-Angle LCD, for Hybrid shooters, Content Creators & Professional Photography) - Image 4](https://m.media-amazon.com/images/I/71hG5od-ChL.jpg)
![Sony Alpha 7IV Full-Frame Mirrorless Camera with 28-70mm Lens (33MP, 4K 60p Video, Real- Time Eye AF, Fast Hybrid AF, Vari-Angle LCD, for Hybrid shooters, Content Creators & Professional Photography) - Image 5](https://m.media-amazon.com/images/I/81Cavt+ykpL.jpg)

## Available Options

This product comes in different **Pattern, Style** options.

## Questions & Answers

**Q: Who is this camera for?**
A: The α7 IV is for a wide range of users from professionals and high-end amateurs to entry-level users who want to get into photography and cinematography. Furthermore, its functionality supports today's growing demand for streamed media.

**Q: Are the subjects supported in Animal/Bird AF for movies the same as those for still pictures?**
A: Eye AF detects facial features of animals like cats and dogs, and continuously tracks them from the side or as pets roll upside-down. Moreover, to detect birds, the AF algorithm has been optimised for photographic conditions peculiar to birds.

**Q: Can I use autofocus transition speed to control how fast the focus shifts?**
A: Yes, you can always keep your subject sharp, thanks to our acclaimed autofocus, which tracks focus on the eyes for both humans and animals. Get cinematic results easily thanks to the unique AF features AF Assist, Breathing Compensation and Focus Map.

**Q: Does it support slow-motion and fast-motion shooting?**
A: Yes, the S&Q mode supports high-speed Full HD recording at 120 fps, and the Super 35mm mode supports 4K at 60p.

**Q: Is the α7 IV compatible with Imaging Edge Desktop and Mobile?**
A: Yes, it's fully compatible and has been fine-tuned to the latest version of the application. The app offers remote shooting, faster transfer of RAW images or videos and enhanced connectivity. The camera is also a full-fledged streaming device.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Camera
*by C***X on 21 March 2026*

A great camera

### ⭐⭐⭐⭐⭐ Exceptional
*by M***N on 26 December 2023*

After using the Sony A7IV for a few months, I feel like I can write a review about it. I recently began my photography journey, and I thought this camera would serve as a good entry-level gear. The first thing that struck me was its stunning image quality. The 33-megapixel sensor captures details with incredible clarity, delivering lifelike images that astound me every time. One of the standout features for me is the lightning-fast autofocus. The autofocus and tracking capabilities are phenomenal. Whether I'm shooting portraits or fast-moving subjects, the A7IV locks onto the subject with precision, ensuring every shot is tack-sharp. Video capabilities are also impressive. The 4K recording at 60fps combined with the in-body stabilization produces smooth, professional-grade footage. It's like having a compact cinema camera in your hands. One caveat, however, is the kit lens that comes with the camera. Kit lenses deliver average-quality images (see my sample photos), so keep in mind that you may need to invest in a better lens. But the kit lens does the job. Overall, the Sony A7IV exceeds expectations. Whether you're a professional photographer or an enthusiast looking to elevate your photography game (like me), this camera is a worthy investment. It's versatile, powerful, and a true joy to use. Highly recommended!

### ⭐⭐⭐⭐⭐ My first professional camera - mirrorless - WOW!!!
*by W***H on 9 March 2025*

This was my first professional camera purchase having upgraded from a Nikon DSLR. I have to say I'm impressed, mirrorless is the way forward. Its such a great thing to be able to see a preview of the image in the viewfinder. The camera quality is fantastic, a mixture of metal and plastics. I believe it is good value for money. It is a good weight with the lens included. The menu system and brightness of the screen is good to give an interactive use. Its a great size and has good overall functionality.

## Frequently Bought Together

- Sony Alpha 7 IV | Full-Frame Mirrorless Camera with Sony 28-70 mm F3.5-5.6 Kit Lens ( 33MP, Real-time autofocus, 10 fps, 4K60p, Vari-angle touch screen, Large capacity Z battery ), Black
- Sony NPFZ100.CE Z Series Rechargeable Battery Pack - Black
- SanDisk 128GB Extreme PRO SDXC card, SD Card, V30 Memory Card, 4K UHD, up to 200 MB/s, SanDisk QuickFlow Technology, RescuePro Deluxe Data Recovery Software, UHS-I, Class 10, U3, V30

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*Product available on Desertcart Sri Lanka*
*Store origin: LK*
*Last updated: 2026-05-09*