High Performance Pharma Brand Management: A Proven Path to All the Success and Money You Will Ever Need in the Most Elite Job of the Pharma Industry Paperback – October 12, 2021

Maybe this is a valuable book for some, but i couldn’t see past the odd prose and anecdotes.

Littrally very helpful book to understand pharma marketing from scratch i have learned a lot from this book as i have started my carrer in product management as a fresher this books help me a lot each single page of this has some new learning nd knowledge thanks sir for writing ur experience knowledge to share with us

The book is a must read for all the young professionals/experienced professionals who have already entered/ willing to enter Pharmaceutical Product Management Team (PMT).Why is the Book a Path to Success? Because it contains all the realistic possible guidance that an individual requires. To be honest, this book has been my motivation. I am so grateful that I came across such an amazing book. I sincerely would like to convey thanks to the author of the book, Mr. Manish Khandpekar for giving the young professionals such a wonderful gift which we they can ever imagine.In an era of competition, lack of guidance and motivation. Its very common that one might get puzzled/confused on what occupation to hop on. So if you are feeling the same. I will highly recommend this Book for you. Please go through all the chapters and do carry some key Takeaways. It will definitely help you to succeed. All the best

To me this book was like an introduction to the world of Pharma Brand Management & PMT.It is important for all in Pharma world to know that pharma business broadly isProduct Concept-> Demand Creation-> Connect to Customer->Decision by Customer-> Supply-> Regular Repeat supply to satisfied customer.If Customer's repeat trust in a product is icing on the cake; then customer consistently buying the product is like Cherry on the cake.The Cherry is put on the cake by BRAND Management team on the behalf of entire Value creation chain of Pharma right from Portfolio, R&D, Mfg, BD, Licensing, Reg team, Finance, Supply Chain, Medical Team, Artistes and many invisible players.The fact that Author Manish (whom I know since 2004) has read 6000+ books will create next level of expectation from readers like me to have more in future from him !I wish you all success in your journey as an AUTHOR. Ignite young minds for brighter future !Regards,Bhushan JoshiViatris

Thank you so much sir for your efforts and how nicely you make us understand the value of small things makes a big impact. This book is a valuable asset for Pharma professionals aspiring to perform well in Pharma Sales & Marketing. A Must read book for Pharma management professionals.

Thank you so much sir for writing such an amazing book... After reading it i would like to say that this is just a masterpiece.. It has helped me as .. 1. I Learn something new in every page... 2. Making my mind open to new new ideas 3. Learning in depth about what brand actually is and how it is made. 4. How to grow and sustain a brand in market.5. Learnt concepts of cost cutting and product life cycle. The language is so simple nd subtle it is so easy to understand and grasp. Highlighting the key points in every page nd i am very much sure this book i gonna help me life long in my career. It is also very motivating. Thanks alot sir.. Highly recommend this book to all the working pharma professionas. Regards Aman Sethi