



desertcart.com: BASIC MARKETING: A Marketing Strategy Planning Approach: 9780078028984: Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome: Books
| Best Sellers Rank | #151,419 in Books ( See Top 100 in Books ) #104 in Business Marketing #582 in Marketing (Books) |
| Customer Reviews | 4.6 4.6 out of 5 stars (315) |
| Dimensions | 8.5 x 1.2 x 11.1 inches |
| Edition | 19th |
| ISBN-10 | 0078028981 |
| ISBN-13 | 978-0078028984 |
| Item Weight | 1.25 pounds |
| Language | English |
| Print length | 784 pages |
| Publication date | February 25, 2013 |
| Publisher | McGraw Hill |
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