365 by Whole Foods Market, Decaf Instant Coffee, 3.5 Ounce

This is by far my favorite decaf instant coffee. Sometimes, I need a cup of coffee in the afternoon or night. It is a perfect size because I want to quickly consume coffee. It has a good aroma and balance. It saves my time and hassle. I’ll keep buying this product.

Great taste. I use this for ice coffee and add lion's mane to it on study days when I have exams or need to be more focused than my average day. Highly recommend!

Good tasting for iced lattes. I always drink decaf and know the decaffeination methods are not good for you. So hopefully they really use the Swiss method. It can get a bitter edge if you use to much and if you’re looking for rich deep flavor this is not for you but makes a decent iced latte or dirty chai. Small jar for the price but guess you gotta pay more to not get poisoned 🤷‍♀️🤷‍♀️

I usually don’t use instant coffee because I never liked the taste, but this 365 is actually very good. It’s nice to have on hand when I want a little coffee but don’t want to make a pot full and don’t want to mess with using a pour over cone. I would buy again. I have been satisfied with all Whole Food products.

Price medium , swiss water process is important we avoid chemicals in food. / drinks. Square jar is glass.

Not sure what flavor they were going for. I normally like 365 products, but this sometimes tastes simply bad--my original title was "toasted dirt." It doesn't really have much of a dark roasted flavor most of the time, but more of an earthy char flavor. To be fair, originally as to not waste it, I mixed it with protein shakes, which is fine enough or even good sometimes. The "sometimes" issue is why I'm editing my original review. I do go back several more times and try to have straight coffee and not mix with protein shakes, and the results were interesting: while I had some terrible cups of coffee with this coffee, not changing anything about how I was making coffee, occasionally I would have some decent or even pretty good ones. This makes me think there isn't much consistency with either the kind of beans used and or how they were roasted, otherwise processed. While at first I was horrified with this coffee, I would give this another try if on a good sale.

Best alternative for instant, taste, texture, and process of arriving fresh

I chose this is an alternative to a more expensive decaf coffee. I was not disappointed. As freeze dried coffee goes this is one of the better ones. And it's easy to find. For those of us who struggle with caffeine either because of sleep, the jitters or digestion is a wonderful alternative. Sometimes I just can't be bothered with brewing a decaf even in my French press. Of course, freeze dried isn't acquired taste. And if you have acquired that taste, you'll enjoy this.