ALL DAY WEAR - Clinically proven to provide 24 hours of hydration and comfort.
FLAWLESS FINISH - Achieve a radiant complexion with medium, buildable coverage.
UNIVERSAL APPEAL - Perfect for all skin types, ensuring everyone can glow.
SKINCARE POWERHOUSE - Infused with vitamin C and hyaluronic acid for skin-loving benefits.
SUN KISSED PROTECTION - Shield your skin from harmful UV rays with SPF 30.
Max Factor Miracle Pure Foundation in Warm Sand 70 is a revolutionary skin-improving foundation that combines the benefits of skincare and makeup. With a lightweight formula enriched with 89% skincare ingredients, including vitamin C and hyaluronic acid, it offers medium, buildable coverage while providing 24-hour hydration and SPF 30 sun protection. Ideal for all skin types, this foundation ensures a flawless finish that lasts all day.
Specifications
Manufacturer
Coty
Package dimensions
12.9 x 3.4 x 2.2 centimetres
Package Weight
0.04 Kilograms
Item dimensions L x W x H
39 x 25 x 131 millimetres
Item weight
33 Grams
Brand
Max Factor
Colour
Medium
Format
Lotion
Volume
30 Millilitres
Skin type
All
Special features
Sun protection
Speciality
skin improvement
Sun protection
SPF 30 SPF
Language
English
Item model number
920-38659
Product Dimensions
3.9 x 2.5 x 13.1 cm; 33 g
ASIN
B09N2Y3HZC
Which colour is the best match for the discontinued colour adapt 70 Natural please?
Is it good for oily skin? I want some matte finish as my skin goes quiet shiny
What colour is most like the lasting performance soft beige?
Colour slightly darker than 40light ivory
Reviews
4.2
All from verified purchases
R**R
Super glowy, light weight hybrid foundation
I bought this foundation after my usual bb cream was out of stock for an extended period of time. This received good reviews as an ultra light weight foundation. Not only does it give fresh, glowy, non tacky coverage, but it lasts all day without caking up around my nose, despite my oily t-zone. Its super light weight, but slightly buildable should you need it. Ideal for going into spring and summer where only a light coverage and glow is necessary. The ingredients inside it seem to make my skin super soft after I've taken it off at the end of the day, and pores appear tighter. Only negative is that is oxidizes quite quickly, so do your research and pick a colour slightly lighter than your skin tone for the best finish.
A**E
MIRACLE FOUNDATION
This foundation works wonders on my extremely dry skin.It has a nice texture and is easy to apply. Gives good cover, but is not heavy.Initially bought this it for travelling only as it is small and light to pack. I now use it all the time.My only complaint: it quite expensive for its small size.
H**N
You've got to try this!
I love the way this foundation wears! It's super buildable and gentle and doesn't aggravate my dry skin. It doesn't sink into any little fine lines and it's the only foundation that gives me that dewy, youthful glow I've been looking for. I've been wearing this for at least a year and it hasn't let me down yet. No horrible overpowering scent either, the smell is as light as the product. Love, love!
S**
Very light coverage
Doesn't cover as much . If you are with good tone skin and no patches problems it can be perfect cause feels light nice and absorb quickly by skin .
V**G
Underrated!
Since I bought this foundation, it has become my favourite thing. I read reviews before I went for it and the most common thing everybody said was that it brightens their face so I thought, ok, I think this is what I'm looking for. Cos once u start aging, u need something to brighten up your face innit. This does that magic for me. It blends in so well with my concealer too other touch ups. I love it. It's exactly 4weeks today I bought it. I bought the Warm Praline 89, whatever that means 🤷🏻♀️😄, but it does suit my colour beautifully 😍. I cld have sworn it had a matte finish but it seems it's me just thinking that cos I don't see that listed anywhere 🙄😀. Either way, it's a must have! Go for it. If u don't like it, I'll have it 😉.One down side tho, it's a bit too dry for a liquid foundation but once on the face, it gives. It brightens up your face if you get the correct shade of course. Still loving it. I don't use it often cos I'm trying to keep it from finishing but everytime i use, i remember why i love it so much. You can't obviously dab this into your face successfully cos of the texture. I've heard people say it slimes on oily faces, i completely disagree with that. I'm an oily face. I have no issues whatsoever. Prep your face, use a good primer. My stays all day
P**A
2nd purchase
Love this foundationInitially saw it on a social media postBlends in lovely, perfect coverage and feels so nice, and a good price too.Would highly recommend.I use a foundation brush to apply this product
C**Y
Great product
I always struggle to find suitable foundation fir my skin.After menopause my skin is much drier, I am pleased with the results from this foundation.It calms down redness and goes on flawlessly with a brush .Very happy
B**H
Love this foundation
Love this foundation, I’ve been using it for some time and found the colour that suits me.
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Fatima A.
Best international shipping I've ever tried. Worth every penny!
3 days ago
Sneha T.
Received my product in pristine condition. Great service overall.
1. Shake the foundation bottle well before use. 2. Squeeze a small amount of foundation onto the back of your hand or a makeup palette. 3. Using a makeup brush, beauty blender, or your fingers, apply the foundation to your face, starting from the center and blending outward. 4. Build coverage as needed by adding more foundation and blending. 5. Ensure the foundation is blended well around the jawline, hairline, and neck for a natural look. 6. Allow the foundation to set for a few minutes before applying additional makeup, such as concealer or powder.
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Ideal for going into spring and summer where only a light coverage and glow is necessary. The ingredients inside it seem to make my skin super soft after I've taken it off at the end of the day, and pores appear tighter. Only negative is that is oxidizes quite quickly, so do your research and pick a colour slightly lighter than your skin tone for the best finish."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"A***E"},"datePublished":"25 July 2024","name":"MIRACLE FOUNDATION","reviewBody":"This foundation works wonders on my extremely dry skin.It has a nice texture and is easy to apply. Gives good cover, but is not heavy.Initially bought this it for travelling only as it is small and light to pack. I now use it all the time.My only complaint: it quite expensive for its small size."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"H***N"},"datePublished":"1 April 2025","name":"You've got to try this!","reviewBody":"I love the way this foundation wears! It's super buildable and gentle and doesn't aggravate my dry skin. It doesn't sink into any little fine lines and it's the only foundation that gives me that dewy, youthful glow I've been looking for. I've been wearing this for at least a year and it hasn't let me down yet. No horrible overpowering scent either, the smell is as light as the product. Love, love!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"S*** "},"datePublished":"1 November 2024","name":"Very light coverage","reviewBody":"Doesn't cover as much . If you are with good tone skin and no patches problems it can be perfect cause feels light nice and absorb quickly by skin ."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"V***G"},"datePublished":"29 December 2023","name":"Underrated!","reviewBody":"Since I bought this foundation, it has become my favourite thing. I read reviews before I went for it and the most common thing everybody said was that it brightens their face so I thought, ok, I think this is what I'm looking for. Cos once u start aging, u need something to brighten up your face innit. This does that magic for me. It blends in so well with my concealer too other touch ups. I love it. It's exactly 4weeks today I bought it. I bought the Warm Praline 89, whatever that means 🤷🏻♀️😄, but it does suit my colour beautifully 😍. I cld have sworn it had a matte finish but it seems it's me just thinking that cos I don't see that listed anywhere 🙄😀. Either way, it's a must have! Go for it. If u don't like it, I'll have it 😉.One down side tho, it's a bit too dry for a liquid foundation but once on the face, it gives. It brightens up your face if you get the correct shade of course. Still loving it. I don't use it often cos I'm trying to keep it from finishing but everytime i use, i remember why i love it so much. You can't obviously dab this into your face successfully cos of the texture. I've heard people say it slimes on oily faces, i completely disagree with that. I'm an oily face. I have no issues whatsoever. Prep your face, use a good primer. My stays all day"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"P***A"},"datePublished":"3 September 2024","name":"2nd purchase","reviewBody":"Love this foundationInitially saw it on a social media postBlends in lovely, perfect coverage and feels so nice, and a good price too.Would highly recommend.I use a foundation brush to apply this product"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"C***Y"},"datePublished":"13 June 2024","name":"Great product","reviewBody":"I always struggle to find suitable foundation fir my skin.After menopause my skin is much drier, I am pleased with the results from this foundation.It calms down redness and goes on flawlessly with a brush .Very happy"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"B***H"},"datePublished":"19 March 2025","name":"Love this foundation","reviewBody":"Love this foundation, I’ve been using it for some time and found the colour that suits me."}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Which colour is the best match for the discontinued colour adapt 70 Natural please?","acceptedAnswer":{"@type":"Answer","text":"I don’t know sorry, however it comes up quite light and very comfortable to wear."}},{"@type":"Question","name":"Is it good for oily skin? I want some matte finish as my skin goes quiet shiny","acceptedAnswer":{"@type":"Answer","text":"I wouldn't say it gives a matt look. It makes the skin look dewy and I find it only gives a light coverage."}},{"@type":"Question","name":"What colour is most like the lasting performance soft beige?","acceptedAnswer":{"@type":"Answer","text":"I don’t know what colour however I find it’s lighter generally so I opt for a darker one to my normal!"}},{"@type":"Question","name":"Colour slightly darker than 40light ivory","acceptedAnswer":{"@type":"Answer","text":"Slight darker than ivory and dries up too soon."}}]}]}
