Social Media Marketing: A Strategic Approach

Very complete and easy to follow book. Good summaries at end of chapter.

So glad to be able to buy the textbook instead of a digital copy. I am a chronically enhanced woman who needs a real textbook to study with. All fun books are digital but not a textbook.This is not a paid review

I purchased this book for a class I am currently taking and the first chapter we are to read is 14. Unfortunately, it appears the textbook has a miss print because it is missing the first 5 pages of that chapter. On one side of the page it is 267 and on the other side it is page 272. Hopefully, there are no other miss prints within the book.

Required reading for a university upper level social marketing class. I like the examples given

This book was missing pages, and a majority of the rest were out of order