New Grounds Food began with a simple question, "Why can't we eat our coffee?". Johnny and Ali, then freshmen at Northeastern University, were tired of rushing to their 8am classes without the time for breakfast or coffee. They wanted a simpler way to get their energy on the go, without sacrificing nutrition. So, they created the CoffeeBar: a 100% organic, vegan, and gluten-free energy bar infused with a full cup of fair trade coffee. With this delicious edible form of coffee, they are beginning their mission of providing people with more nutritious ways to stay energized throughout the day.
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