---
product_id: 40856648
title: "Consumer Behavior: Building Marketing Strategy"
price: "₨33080"
currency: LKR
in_stock: true
reviews_count: 8
url: https://www.desertcart.lk/products/40856648-consumer-behavior-building-marketing-strategy
store_origin: LK
region: Sri Lanka
---

# Consumer Behavior: Building Marketing Strategy

**Price:** ₨33080
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Consumer Behavior: Building Marketing Strategy
- **How much does it cost?** ₨33080 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.lk](https://www.desertcart.lk/products/40856648-consumer-behavior-building-marketing-strategy)

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- Customers looking for quality international products

## Why This Product

- Free international shipping included
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## Description

Consumer Behavior: Building Marketing Strategy [Mothersbaugh Associate Professor of Marketing, David L, Hawkins Dr, Delbert I] on desertcart.com. *FREE* shipping on qualifying offers. Consumer Behavior: Building Marketing Strategy

Review: Easy to read but Toooooooooo Expensive!!!! - I give it 5 stars because the book is easy to read and understand, which is important for any student. However, like all textbooks there's a lot of blah, blah, blah (unneeded information). What we students need is for authors to get to the point quickly! Thus, I think textbooks would be better if all information on a topic was presented right away, instead of expanded upon later in the chapter or worse later in another chapter. Moreover, the price for the book is greedily too high, even the rental price was ridiculously high! Rentals periods should be shorter to make the rental price cheaper!!!! I only purchased the book because I had to, no one I know nor any library had a copy where I could borrow it.
Review: Solid Textbook - This book was full of relevant information and was not too text-heavy. There are very well constructed visuals paired with the text to create an excellent learning experience. I would rent this book again, as the quality was very good.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #501,104 in Books ( See Top 100 in Books ) #166 in Business Marketing #191 in Market Research Business (Books) |
| Customer Reviews | 4.6 4.6 out of 5 stars (223) |
| Dimensions  | 8.3 x 1.3 x 10.2 inches |
| Edition  | 13th |
| ISBN-10  | 1259232549 |
| ISBN-13  | 978-1259232541 |
| Item Weight  | 3.25 pounds |
| Language  | English |
| Print length  | 816 pages |
| Publication date  | September 1, 2015 |
| Publisher  | McGraw-Hill Education |

## Images

![Consumer Behavior: Building Marketing Strategy - Image 1](https://m.media-amazon.com/images/I/815+Hi9SlrL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Easy to read but Toooooooooo Expensive!!!!
*by P***H on March 8, 2017*

I give it 5 stars because the book is easy to read and understand, which is important for any student. However, like all textbooks there's a lot of blah, blah, blah (unneeded information). What we students need is for authors to get to the point quickly! Thus, I think textbooks would be better if all information on a topic was presented right away, instead of expanded upon later in the chapter or worse later in another chapter. Moreover, the price for the book is greedily too high, even the rental price was ridiculously high! Rentals periods should be shorter to make the rental price cheaper!!!! I only purchased the book because I had to, no one I know nor any library had a copy where I could borrow it.

### ⭐⭐⭐⭐⭐ Solid Textbook
*by A***R on June 24, 2017*

This book was full of relevant information and was not too text-heavy. There are very well constructed visuals paired with the text to create an excellent learning experience. I would rent this book again, as the quality was very good.

### ⭐⭐⭐⭐⭐ One of the best books in my grad curriculum
*by _***0 on January 31, 2018*

I actually read this book as part of my class--a change of pace from normal curriculum. It was interesting, and the examples in the text added to my consumer understanding.

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*Product available on Desertcart Sri Lanka*
*Store origin: LK*
*Last updated: 2026-02-20*