wet n wildPhoto Focus Matte Liquid Foundation Neutral Soft Ivory, Vegan & Cruelty-Free

I just purchased my second bottle of wet n wild photofocus foundation and it's the perfect match. The first purchase I made was too dark, so I opted to return it. The seller was great and allowed me to purchase another bottle at no cost. They refunded my first purchase and credited my account. I bought the correct color this time and I love it. I highly recommend doing business with this company. Great Customer Service, Great Products, Great Prices, 5 Star Seller!! Thank You!! Will purchase again and again!!

I was pleasantly surprised by how well the Wet n Wild PhotoFocus Matte Foundation worked for me — especially considering the affordable price. The shade I picked was *perfect* for my skin tone, which can be hard to find. It blends out smoothly, gives a natural matte finish, and holds up well throughout the day without getting cakey.It offers medium to full coverage and feels lightweight on the skin. I also love that it doesn’t have a strong scent and works well with both brushes and sponges.Highly recommend if you’re looking for an everyday foundation that performs like a high-end product without the high-end price tag!

Let me start off by saying that I absolutely love makeup and I have a huge collection of everything from dollar store to high end, but foundation isn’t something that I typically shop around for. I have tried various different foundations, but I always go back to my one tried and true holy grail foundation: Estée Lauder Double Wear. I’ve been using it for the last 10 years and my mother has used it faithfully for the last 15-20. Not only does it give a flawless finish, but it could last through a hurricane with its 24hr wear. At $42 a bottle, I’ve always found that it really is worth the price for all of the positives it packs. I have “combination” skin that typically leans on the more dry side. I do, however, get pretty oily on the sides of my nose and the middle of my forehead (the “t-zone”). I recently started watching a beauty blogger who uses the Wet n Wild Photofocus pretty frequently in her videos. I looked at the foundation in a store here that carries it but they only had about 6 shades and none of them were close to my shade. I stumbled across the foundation on Amazon for $5 and figured “what the heck?! It’s only $5!” First I went onto Wet n Wilds website and looked at all the different shades they carry so I would get a good idea of where I thought I might fall. In Estée Lauder I wear 2n1 Desert Beige so I decided to order the Photofocus in Nude Ivory which is also a neutral shade that’s pretty fair but not as fair as porcelain.When I got the foundation I was excited to try it but I was also VERY skeptical. Too many times I’ve been fooled by the hype around a drug store foundation that turned out to be awful for me and came nowhere close to comparing to my Double Wear. I first tried it on all over my face at night just to see how the color match looked and to see if it oxidized any after it dried down. It was literally a PERFECT match. I was concerned when I first opened the bottle because it seemed to look and feel very thin. The smell didn’t bother me as much as I thought it would after reading other reviews. I put it on using a stippling foundation brush and it was a more medium coverage until I applied a little more and it was a more medium-high coverage. It is very buildable which I like! The finish was beautiful and after it dried down it gave my skin a very airbrushed look without settling into any fine lines. I was surprisingly pleased but I knew the true test would be how it survived an entire work day. I work in a very busy restaurant. I’m constantly running around and going back and forth into a 100 degree kitchen. It isn’t uncommon for my steps to track anywhere from 6-12 miles per shift depending on how busy we are. I’m also pretty hot-natured anyway so the sweating is inevitable! Most foundations will slide right off your face by the end of the night! I wore it to work yesterday for the first time. I applied it around 2:00 and worked an entire busy hot shift. I took this photo at midnight before I left to go home and my foundation STILL LOOKED JUST AS FLAWLESS!! I do use a silicone based primer, baking powder, and matte setting spray to extend the life of my foundations. It passed my test and exceeded every expectation I had which is unbelievable for a $5 foundation! I’m honestly shook at the fact that a $5 Wet n Wild foundation is the first foundation that’s been able to come close to comparing to the much more expensive Estée Lauder high-end counterpart!!!!TL;DR: If you’re on the fence, buy it! This pic is after wearing it for an entire sweaty shift at the end of a 10 hour day. After faithfully wearing $42 Estée Lauder Double Wear makeup for the last 10 years, this is the first foundation out of any high-end or drugstore that is truly comparable and worthy of being called a “dupe”. I have extremely sensitive “combination” skin that is very dry with an oily t-zone. I’m 2n1 in Estée and the WnW neutral shade Nude Ivory is a PERFECT MATCH and it’s only $5!!!!!! This is definitely a new staple in my makeup collection!

Why did you pick this product vs others?:I ordered Caramel, I wear sandalwood in Lancome. I am AA. The reviews that the arrived color is lighter than what is pictured are correct. Caramel is NOT a rich color at all, order darker if you are AA. The quality is there. I can mix it with Lancome to extend Lancome's life in the fall/winter (I get lighter in the fall/winter), so I will keep it. I love that it is more matte than Lancome, a good dupe with the right color match. It is best to look at the colors in a local store and buy it on Amazon because it is more affordable.

Affordable makeup that offers good coverage

Pros: stays on all day, matte finish, full coverage, applies easily, I like the built in applicator "spatula"Cons: by the end of the day, every single line and pore was emphasized. It settles in every little crevice. The smell is horrific. It smells like house paint. I was willing to look past the odor if the product worked well, but I plan to return it.

My all time favorite foundation never use any other foundation only this one from wet n wild. The coverage to this foundation is amazing don’t have to use too much of it which is good. I also love that they always have my color of shade. This foundation is also good for those that have oily skin like mine because it’s matte finished.