The newest creation of Normal is a digital watch in the old analog body. The Digital Grande's case is exactly like that of the Extra Normal Grande, and has several functions that distinguish it from other digital watches: 1) Custom Display- starting with a high-contrast LCD screen. The design eliminates any glare, making the black of the LCD indistinguishable from the black of the mask. (2) Duel-Action Pusher- The crown is actually a button allowing you to push half-way for the backlight. Push the button all the way to view the time and date modes.;38 mm Stainless steel hairline case. Face: Black with Reversed Digits Band: Black Leather Two year guarantee *LEAD TIME 7-10 DAYS Influenced by Japanese minimalism and mid-century American design, in 2006 Ross McBride created Normal Timepieces. Ross believes that the everyday items we choose for ourselves are actually extensions of us. The Normal Timepieces are designed for those appreciate the subtlety of good design. ABOUT THE DESIGNER: Ross McBride received a bachelor's degree in graphic at the Institute of Arts in California. After graduation Ross moved to Tokyo where he has resided ever since. Ross furthered his education at the Japan University and later created his own graphic design practice. He has exhibited worldwide in such venues as Salone Satellite in Milan, ICFF New York, Tokyo Designers Block and 100% Design London. He has received the Red Dot Design Award fro Product Design in 2010, the IF Product Design Award in Germany 2010, 3 Good Design award in Japan.
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