Ultimate Guide to Pay-Per-Click Advertising (Ultimate Series)

Description

Millions compete for exposure on Google but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it. Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts. Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. For example, Bing, relatively ignored by marketers, once accounted for 30 percent of all U.S. searches and remains a stealth marketing tool. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more. Review: A must for anyone wanting to advertise online - If you want to know the ins and out of PPC advertising you don't need to look any further. This covers the basics up to more advanced strategies and is well worth the cost. It'll save you a packet not just in advertising costs but also having to buy other online training courses. Review: Nieuwe inzichten - Er zijn veel boeken over Adwords. Dit boek pakt op vele punten en andere insteek en geeft een veel dieper inzicht over de opzet en uitwerking van je adwords advertenties