Luxury Turkish Finest Cotton Bath Towel 770 GSM Blue

I purchased a white Luxury Turkish towel several months ago. Before washing it, I really didn't see much difference in any other towel I had or had bought in the past. However, after washing.......it become my most favorite towel ever! Washing caused it to fluff up and it is super soft an super absorbent. The towel is not like any other! I love it so much, I purchased 2 more blue ones as gifts. There are many other "Turkish towels" on the market, so the towel I am describing in this review is the TURKISH brand.I am trying to find another white one, and as soon as I find another white one, I'm grabbing it!