

🔵 Elevate your brunette game—ditch brass, keep brilliance!
Joico Color Balance Blue Shampoo is a 10.1 oz professional-grade formula designed specifically for lightened brown hair. It instantly neutralizes unwanted orange and brassy tones using powerful blue pigments, while boosting color vibrancy and shine. Enriched with green tea extract, rosehip oil, and keratin delivered via Smart Release Technology, it strengthens hair up to 2X and provides UV protection to preserve your color. Ideal for millennials who demand salon-quality results and long-lasting color confidence.




| ASIN | B08L8B421V |
| ASIN | B08L8B421V |
| Best Sellers Rank | #94,404 in Beauty ( See Top 100 in Beauty ) #4,185 in Hair Shampoos |
| Customer reviews | 4.2 4.2 out of 5 stars (1,942) |
| Date First Available | 7 June 2022 |
| Item model number | 2620520 |
| Item model number | 2620520 |
| Manufacturer | Joico |
| Manufacturer | Joico |
| Product Dimensions | 5.08 x 5.08 x 20.57 cm; 283.5 g |
| Product Dimensions | 5.08 x 5.08 x 20.57 cm; 283.5 g |
M**E
I started getting gray coming in on top so to hide it I get my hairdresser to use a semi permanent brown dye and then he adds blonde foil highlights. But lately he never leaves the highlights in long enough when I am under the heat lamp so this results in a reddish orange brassy tone I cant stand! I had tried a couple of purple shampoos I had on hand while waiting for this to come in and with those it wasn't a very quick fix. This shampoo came in and I washed my hair last night and left it on for 20 minutes. Washed my hair again tonight and left it on for 25 minutes and it has already almost taken all the brassy orange tones away and is leaving me with the blonde highlights that should have been there to begin with! A couple more washes, maybe one more and I think I will be good to go for awhile. I have read some people on here say it was a shampoo that left their hair really dry but trust me, it really doesn't compared to the others I have used! The others I have used dried my hair out so bad it felt like a hay stack! This one actually feels more moisturizing than any I have tried! And I did not buy the matching name brand blue conditioner like I did previously, cause I just could t afford it this time so I just used my regular conditioner and everything is good. The matching blue conditioner to this shampoo is a much much lighter blue so I don't think using that conditioner really makes that much of a difference as far as helping to also drastically eliminate those brassy orange tones like the shampoo does.. The main product is this deep dark blue shampoo that does the trick! And yes it will dye your hands if you don't wear gloves so either deal with it or wear gloves! LOL YOU WANT IT that dark blue so it stains everything it touches because that potent blue dye is what makes this shampoo so effective! I also put on a plastic disposable shower cap on my hair while i am letting it sit.The picture of me with most of my hair showing turned sideways is showing how brassy orange my hair was before I started. The other pics are showing how it is looking after just 2 washes.
C**E
I recently got my hair highlighted. I knew it was going to be a gamble as my stylist was highlighting over DIY color that had red and gold undertones. When I left the salon, I wasn't super happy with how my hair looked because it was showing a lot of warmth - some pieces even looking orange. I tried to use the purple shampoo I had on hand at home and it really didn't do much to correct the issue. I ordered this product after reading promising reviews. I applied this shampoo on dry hair and left it on for 30 minutes. As you can see by the pictures, after one use there was a huge improvement in the brassiness of my hair. The shampoo is a bit drying but that is something I can deal with if it helps tone down the hair. I will continue to use this shampoo on a regular basis to keep the highlights looking nice and ashy.
J**J
This shampoo is great. I use it once a week to keep the brass tones out of my hair. A have blonde and brown high/lowlights and this shampoo preserves the colour beautifully. Downfall is you have to make sure any splashes of the shampoo get rinses thoroughly or your shower curtain and tub will stain.
M**E
Love this shampoo so much! Been using it to tone down the brassy look.
A**M
Absolutely love it! A little drying but works really well!
Trustpilot
3 weeks ago
5 days ago